Maximizing Return on Big Data
Big data is not some faraway future state for the next generation of leaders to deal with. It’s not a passing fad. Big data is here now, confronting enterprises with vexing questions and a wealth of opportunities to harness data in new ways for business advantage.
Informatica 9.5, the latest release of the Informatica Platform, is engineered to handle epic increases in data volumes, variety, and velocity. With numerous new features and capabilities, Informatica 9.5 positions you to harness big data in all its forms—high-volume transaction data, social media content, sensor and device information, Web clickstreams, and data processed in Hadoop/MapReduce frameworks.
Innovations in Informatica 9.5 also apply to traditional data in enterprise applications, data warehouses, and cloud environments. In fact, it plays a critical role in bridging the gap between conventional data and big data. Informatica 9.5 is uniquely suited to ensuring that your enterprise can maximize return on big data by:
- Increasing the business value of data
- Lowering the cost of data
- Realizing the promise of big data
Increase the Business Value of Data
Informatica 9.5 positions your organization to increase the business value of data with technologies for real-time data streaming, proactive monitoring, pervasive data privacy, data governance, and more. For example, a data timeline for social master data management (MDM) creates a complete 4D view of the customer to improve acquisition and retention. Informatica 9.5 helps you realize the ideal of data that is timely, actionable, accessible, relevant, holistic, secure, trustworthy, and authoritative.
Lower the Cost of Data
Informatica 9.5 lowers the cost of data in multiple ways, bringing down business, labor, software, hardware, and storage expenses. For example, data validation helps prevent bad business decisions by eliminating bad data. Smart partitions reduce storage, infrastructure, and maintenance costs as part of a comprehensive information lifecycle management solution.
Realize the Promise of Big Data
As a unified platform, Informatica 9.5 helps your organization not merely cope with big data but also realize its promise to power a smarter, faster business. Native Hadoop support gives developers out-of-the-box transforms for parsing, profiling, matching, cleansing, and identity resolution, optimized for Hadoop. A visual development environment enables users who are not experts to deploy to Hadoop, reusing existing skills and assets and readily unleashing the power of Hadoop.
Conquering the Big Data Challenge
Big data is an inexorable force, driving organizations to adopt breakthrough approaches to IT while aligning their existing processes and infrastructure to new realities. Capitalizing on the business value of big data requires a comprehensive, unified, and open data integration platform. Pioneering enterprises that implement the right processes and technology foundation to maximize return on big data stand to gain sizable competitive advantage. If your organization is ready to conquer the big data challenge, learn more about Informatica 9.5.