Pre-Conference Education

Monday, June 2, 2008
1:00-5:00pm
Las Vegas Hilton

Extend the Value of Informatica World by arriving early on Monday, June 2 and taking advantage of one of the valuable pre-conference education courses led by Informatica Global Education Services as pre-conference workshops with leading Industry experts. Courses run concurrently:

This four-hour class will show how Informatica B2B Data Transformation can simplify the handling of complex data, critical when dealing with trading partners and customers in cross-enterprise data interchange. The course will present an overview and demonstration of Informatica B2B Data Transformation, a tool that can be easily configured to read complex binary data such as word documents, PDF files, and Excel files. We’ll look at the way Informatica’s solution for complex data is integrated with PowerCenter and then look at some of the applications it supports, including HIPAA, EDI, HL7, and others.

As more people recognize how seriously poor data quality can impact the achievement of business objectives, organizations begin to emphasize the imperative to incorporate data quality management within the enterprise. However, typical practices still focus on cleansing data or correcting errors downstream from the original source, which does not improve the overall enterprise information quality, and even worse, introduces inconsistencies across the application framework. The alternate approach is to incorporate data quality management within the data integration process flows. Much the same way that system architects seek out the functional requirements implied by the business needs, data quality requirements can be identified and corresponding business rules specified as part of the system development lifecycle. By articulating both functional and information quality requirements, we can engineer the measurement, monitoring, and reporting of data quality and validity along defined data quality dimensions. In this workshop you will learn about:

Registrants of this session will receive a complimentary copy of Ed Lindsey’s upcoming book, “Three-Dimensional Analysis: Data Profiling Techniques”, valued at $49.95.

• Evaluating how poor data quality impacts business processes
• Identifying key data quality dimensions
• Using Informatica Data Explorer for upfront profiling and analysis
• Specifying and implementing data quality business rules
• Tools and techniques for measuring and monitoring data quality performance
• The data quality scorecard

Speaker Bio: David Loshin is the president of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management solutions, including information quality consulting, information quality training, business intelligence solutions, metadata management, data standards management, and business rules solutions. Mr. Loshin is the author of Enterprise Knowledge Management — The Data Quality Approach (Morgan Kaufmann, 2001) and Business Intelligence—The Savvy Manager's Guide (2003), and is a frequent speaker on maximizing the value of information.

This half-day clinic will provide a foundational economic framework along with practical examples for developing quantifiable materials to justify business investments in shared infrastructures. It will show how to structure chargeback models for shared service groups. While the examples and case studies will focus on Integration Competency Centers, the techniques learned are equally applicable to any shared service group such as Enterprise Architecture, SOA Center of Expertise, or even the entire IT organization as a shared service supporting multiple lines of business.

It is particularly crucial for Competency Centers to influence organizational silos and change behavior in order to gain adoption of standards and effectively govern shared infrastructure. This clinic will review both financial and social mechanisms that can be used to motivate individuals and groups to collaborate and reduce costs without compromising time-to-market or quality. Attendees will learn how to identify internal funding sources, use analytical techniques to create quantified business cases, and establish effective chargeback methods within the organizational strategic framework and financial accounting processes.

Target Participants:  This clinic is targeted at executives, directors, or managers of shared services functions, and business/financial analysts whose work involves developing business justifications for IT initiatives.

Speaker Bio: John Schmidt was leader of Best Buy’s System Integration & Middleware Center of Excellence which designed, developed, and supported the entire spectrum of integration technologies. Within the Integrated Competency Center he developed at Best Buy, he created reusable methods, tools, and processes for delivering solutions, created enterprise standards, and measured benefits of the integration infrastructure.

Mr. Schmidt serves on the Board of Directors of the Integration Consortium, a non-profit industry advocacy group. He also helped to launch the Avalanche Consortium, an organization incorporated as a co-operative, for the purpose of supporting greater collaboration among organizations. Mr. Schmidt is listed as the inventor in several software patent applications including a framework used at Best Buy to develop over 900 adapters over two years and has saved Best Buy over $10M in development costs.

The Informatica Velocity Migration Methodology is respected throughout the industry. In this four-hour class you will learn to migrate data from source applications to target application using Informatica tools and the Velocity Migration Methodology (VMM). We will describe the major steps of the data migration process and explain how the Informatica Velocity Migration Methodology overcomes certain problems inherent in “traditional” data migration approaches. You will learn how to prepare a computing infrastructure for VMM, how to check data using various lookup tables, how to build a mapplet to translate and check the data, and the process for data exception handling. 

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