Retain Customers and Grow Profits with Customer Insights Management
The Informatica solution for customer insights management delivers a single, reliable 360-degree view of customer data. This data fuels effective customer segmentation, customer analytics, and marketing campaigns to help your insurance company retain customers and sustain profitable growth. The solution creates one consolidated view of the customer that is accurate and complete—without having to build a centralized data source.
- Boost cross- and up-sell rates and retention rates
- Make effective business decisions that improve customer service and drive new business growth
- Lower overall expense ratios by reducing the costs of acquiring, retaining, and servicing a customer
- Reduce commission and brokerage expense ratios by reducing the costs of sales affecting commissions
- Decrease general expense ratios by enabling easy access to reliable customer data
- Achieve additional efficiencies by adopting the ACORD standard
Customer Insights Management Challenges
To meet your customers' expectations, your company requires deep insights into your customers' demographics, lifestyles, finances, and buying patterns.
- What kinds of policies do your customers hold? What are the gross and net premiums?
- How do your customers prefer to engage with your company—over the phone, via a self-service Web portal, or through an agent/broker?
- What are your customer demographics? Have you tailored your product offerings to meet their needs?
- How long have they been customers? Have they responded to cross- or up-sell marketing offers in the past?
The answers reside in multiple data stores and applications within your company. Or some of this data may be housed externally with third-party providers.
Customer Insights Management Solution Key Features
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Accesses all data—regardless of its source or structure—from arcane mainframe systems, as well as from relational databases and applications
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Converts structured and unstructured data to and from more broadly consumable data formats (e.g., ACORD) to support business-to-business and multiple-enterprise transactions
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Profiles data to deliver a complete and completely accurate “data forensics” picture of the content, quality, and structure of customer data so that data quality issues can be resolved
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Conducts high-precision, high-performance searches on identity data—and associated product, asset, and financial data—to find matches accurately and quickly, regardless of language, structure, format, location, duplication, omissions, or errors
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Analyzes and cleanses all data—including customer, product, and financial data—and measures, monitors, tracks, and reports on data quality at multiple points across your company through scorecarding and interactive remediation with the business
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Integrates massive volumes of real-time transactional and analytical claims data—residing both inside and outside your enterprise—for business intelligence (BI), analytics, reporting, and real-time processing
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Creates a reliable, 360-degree view of your customer data to fuel effective customer segmentation, customer analytics, and marketing campaigns