MICROSTRATEGY AND INFORMATICA LAUNCH "CRM IN THE NEW E-BUSINESS WORLD" SEMINAR SERIES
Series to feature presentations by sports celebrities Phil Simms and Bill Walton
VIENNA, VA and PALO ALTO, CA., March 7, 2000 — MicroStrategy (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, has teamed with Informatica Corporation (NASDAQ:INFA), a leading provider of integrated analytics for e-business, to deliver an executive seminar series titled “The Next Generation in eCRM: Customer Relationship Management in the New eBusiness World.” The complimentary one-hour sessions will present the latest developments and business insights in CRM for driving successful e-business, and will be followed by a cocktail hour and presentations from well-known sports celebrities Phil Simms and Bill Walton.
“The Next Generation in eCRM” seminars, designed for executives at a director level or higher, will provide attendees with methods for improving and growing their e-businesses with the latest in CRM technology and practices. MicroStrategy will address how to develop one-to-one relationships with customers through the Web, wireless and voice. Informatica will leverage its expertise in analytic solutions to discuss eCRM integration with enterprise-wide data from e-commerce servers, Web logs, ERP systems and legacy mainframe systems.
“The Next Generation in eCRM” series will be held in East Rutherford, New Jersey on March 15; New York City on March 16; and Boston on March 16. Phil Simms, former All-Pro quarterback for the New York Giants and currently a football sports analyst with CBS, will be the featured celebrity speaker at the New Jersey and New York programs. Bill Walton, NBA Hall of Famer and NBC sports analyst, will be the featured speaker at the Boston program.
Registration
For more information, call (800) 203-2301 or visit MicroStrategy’s site at www.microstrategy.com/execevents.com.
About MicroStrategy Inc.
MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s technology platform is creating a new generation of one-to-one e-business solutions that enable Global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via Web, wireless, and voice. In addition to its industry-leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has approximately 900 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 225 systems integrators, application development and platform partners. For more information, please visit MicroStrategy’s Web site: www.microstrategy.com.
About Informatica
Headquartered in Palo Alto, California, Informatica is a market-leading provider of integrated analytic solutions for e-business that enable many of the world's largest companies to integrate data from across their global enterprises--including e-business servers, Web logs, ERP and mainframe systems--and analyze it in order to grow their business. Over 640 major companies across the world in key industries rely on Informatica's analytic solutions, including eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Merrill Lynch, 3Com, Autodesk, Chevron, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren. For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.