HOW2.COM SELECTS INFORMATICA TO TRANSFORM E-BUSINESS DATA INTO VALUABLE INSIGHT FOR CORPORATE CUSTOMERS

Will Help How2.com's Corporate Clients Improve Online Post-Purchase Customer Care, Deepen Relationships With Consumers

PALO ALTO, Calif., April 26, 2000 -- Informatica Corporation, a leading provider of integrated analytic solutions for e-business, today announced that How2.com, provider of a leading Internet-based solution that automates and optimizes post-purchase customer-care processes, has selected Informatica PowerCenter.e(TM) software to help its manufacturing and retail clients transform consumer data into valuable business intelligence. A subsidiary of CT Holdings - an "incubator" for promising B2B companies, How2.com will use PowerCenter.e to help its client base of approximately 130 leading companies such as Staples and Pacific Bell analyze promotional, sales, product-registration and warranty data to increase customer satisfaction, strengthen brand loyalty, improve promotional campaigns and maximize sales revenues.

How2.com is a leading provider of Web-based solutions that help companies deliver post-purchase services to customers, such as processing rebates, extending product warranties and delivering product manuals. The company's innovative solution helps retailers, manufacturers and service organizations fully optimize and improve customer satisfaction after a purchase has been made. PowerCenter.e will help How2.com consolidate large amounts of customer, demographic and transactional information that its corporate clients can analyze to continually improve their businesses.

"Because many companies seeking services in the post-purchase customer care market today are unable to easily leverage the vast amounts of consumer data generated by the industry, we view our Informatica-based analytic solution as a tremendous value add for our corporate customers," said Andy Adams, chief technology officer at How2.com. "PowerCenter.e will provide the critical foundation needed to integrate an enormous volume of data from a number of diverse systems. We selected PowerCenter.e software as our corporate standard for e-business data integration because of its scalability to keep pace with our growth, ease of use and proven success with some of today's leading e-businesses."

PowerCenter.e is an expanded version of Informatica's leading PowerCenter(TM) data-integration software with new features added to enable e-business analysis. PowerCenter.e helps companies leverage their data across multiple sales, supplier and customer-interaction channels for business intelligence by integrating huge volumes of Web-transaction and clickstream data with information from more traditional enterprise sources such as Enterprise Resource Planning (ERP) systems, relational databases, mainframe systems and external demographic databases.

About How2.com

How2.com, http://www.how2.com, a subsidiary of CT Holdings, Inc., was founded in 1999 and is headquartered in Dallas with offices in Silicon Valley and Los Angeles. It has approximately 340 employees. How2.com is a provider of online, outsourced post-purchase customer care services. The company seeks to enable retailers, manufacturers and service organizations to enhance their customer relationships through its post-purchase customer care services, which include rebate processing, extended warranty sales, data mining, and other related services. Through its online services, the company seeks to create additional revenue opportunities, greater brand loyalty, as well as lower marketing and operating expenditures, for its business clients.

About Informatica

Informatica is a leading provider of e-business analytic solutions, including the industry's most powerful enterprise data-integration software platform and analytic applications that help companies evaluate their performance across the entire e-business value chain. Many of the world's largest companies rely on Informatica to integrate data from systems across their extended enterprises for analysis in order to grow their business. Informatica currently maintains 751 customers across all industries, including Barnes&noble.com, eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Merrill Lynch, 3Com, Autodesk, Chevron, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren. For more information, call 800-970-1179, or visit Informatica's Web site at www.informatica.com.

NOTE: Informatica, PowerCenter and PowerCenter.e are trademarks or registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.