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BORDERS GROUP SELECTS INFORMATICA TO FUEL CUSTOMER RELATIONSHIP MANAGEMENT
Leading retailer chooses Informatica PowerCenter to foster one-to-one relationships with customers online, in stores
PALO ALTO, Calif., August 14, 2000 - Informatica Corporation (NASDAQ: INFA) today announced that Borders Group, Inc. (NYSE: BGP), one of the nation's largest retailers of books, music and videos, has selected Informatica PowerCenter data-integration software to create a more personal, individualized shopping experience for its Internet and in-store customers.
Borders Group will use Informatica PowerCenter to consolidate customer-related information from multiple databases across the company for analysis. The company plans to leverage its centralized "customer intelligence" warehouse to better understand its customers on an individual level, using the information it receives voluntarily from customers to build profiles that help customize the shopping experience around customers' particular interests.
"The ability to gain insight into our customers across all retail sales channels -- including our Borders Books and Music superstores, Waldenbooks stores and Borders.com site -- will be instrumental in establishing one-to-one communications that help foster stronger, long-term relationships with our customers," said Greg Josefowicz, president and CEO of Borders Group. "Our customer intelligence project represents an important technology initiative for Borders Group, one in which Informatica will play a central role. Given Informatica's track record for enabling successful, large-scale business intelligence implementations at other leading companies around the world, we feel confident we're building our mission-critical system upon one of the most solid, proven analytic platforms available."
"Customers are the lifeblood of any retail organization, making customer relationship management a vital activity for retailers as they seek to remain competitive, increase market share and grow the business," said Diaz Nesamoney, president and COO of Informatica. "We are pleased Borders Group has entrusted such a business-critical project to Informatica's analytic products. "
Informatica's PowerCenter is an enterprise data-integration hub that enables large organizations to easily transform Web, legacy, relational and ERP data into reliable information for strategic business analysis.
Borders Group, Inc., is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, and Singapore. To learn more about Borders, visit http://www.bordersgroupinc.com. For information on the over 300 Borders stores across the country, visit http://www.bordersstores.com. For the ultimate online book, music and video shopping experience, with access to nearly 700,000 titles and 10 million books, music and video items in stock and ready to ship, explore http://www.borders.com.
About Informatica
Informatica provides e-business analytic solutions that enable companies to leverage business insight for competitive advantage. Informatica's products include a comprehensive suite of analytic applications and the industry's most powerful data integration platform. Over 880 customers, including more than half of the Fortune 100, rely on Informatica to analyze and improve their entire e-business value chain. Informatica's customers include 3Com, AMD, Boeing, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Inktomi, Merrill Lynch, MetLife, MCI WorldCom, Mutual of Omaha, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint and Zurich Insurance. For more information, call 800.970.1179, or visit Informatica's Web site at http://www.informatica.com/.
NOTE: Informatica and PowerCenter are registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Media Contacts:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
Sara Miles
VisiTech PR
(602) 808-9914
sara@visitechpr.com
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