REDWOOD CITY, Calif., October 28, 2002 - Informatica Corporation (NASDAQ: INFA), the leading provider of business analytics software, today announced an alliance agreement with D&B (NYSE: DNB) that will help Informatica Applications' customers to seamlessly incorporate D&B's global business information directly into their analytic applications. By enriching and updating their existing data with D&B business information, users of the Informatica Customer Relationship Analytics (CRA) application can help maximize the effectiveness of CRM analytics, and engage in more accurate customer targeting, segmentation and risk management.
“Today's announcement underscores Informatica's strong commitment to customer data quality and third-party data enrichment,” said Girish Pancha, senior vice president of products at Informatica. “The marriage of Informatica Applications with the wealth of D&B's industry data enables us to offer more comprehensive data quality and enrichment solutions-solutions that will help our customers enhance their competitiveness and profitability through a clearer understanding of their own customers and prospects.”
Through this agreement, Informatica will integrate D&B's D-U-N-S® Number and Customer Information Management Solutions into the Informatica CRA application. The D-U-N-S Number is a unique numeric identifier of business entities that is used to identify tens of millions of corporate parents, subsidiaries, headquarters and branches worldwide. D&B's Customer Information Management Solutions integrate information from a customer's internal systems, and enrich it with a wealth of relevant detail from the D&B global database.
The combination of the D-U-N-S Number and Customer Information Management Solutions with the Informatica CRA application will help customers more accurately analyze, assess and target their customers, ultimately resulting in stronger and more profitable customer relationships.
“Informatica will enhance its CRA application with our Customer Information Management Solutions to enrich the view of the customer,” said Tino Kokkinos, vice president, sales and marketing solutions, D&B. “This relationship extends the reach of the D&B brand, and will provide Informatica customers with the ability to create an enterprise customer view -necessary for developing superior customer insight and confident decision making.”
D&B provides the global business information, decisioning tools and expertise needed to help customers make confident business decisions. D&B customers use D&B Risk Management Solutions to help manage credit exposure, D&B Sales & Marketing Solutions to find profitable customers and D&B Supply Management Solutions to manage suppliers efficiently. Over 90 percent of the Business Week Global 1000 rely on D&B as a trusted partner to Decide with Confidence.
About Informatica
Informatica Corporation (NASDAQ: INFA) is the leading provider of business analytics software that helps Global 2000 companies monitor and manage the performance of key business operations across the enterprise. Informatica business analytics products span the entire "build to buy" spectrum, enabling customers to buy packaged analytic applications or build their own best-of-breed data warehousing solutions -- whichever approach best suits their requirements and resources. More than 1,600 customers worldwide are using Informatica data integration software to build and manage data warehouses. And leading technology innovators, including Motorola, ConAgra, Brunswick, Brocade, Hewlett-Packard and GE, are using Informatica packaged analytic applications to successfully monitor and optimize business performance. For more information, call 1.650.385.5000 (1.800.970.1179 in the U.S.), or visit the Informatica Web site at http://www.informatica.com/.
Note: Informatica is a registered trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
