INFORMATICA-HOSTED WEB SEMINAR PRESENTS WINNING DATA INTEGRATION STRATEGIES FOR CRM

Free interactive seminar features leading CRM experts Claudia Imhoff and Jill Dyche

REDWOOD CITY, Calif., October 7, 2003 - Informatica Corporation (NASDAQ: INFA), a leading provider of data integration and business intelligence software, today announced it is hosting a free Web seminar on October 8, titled “Success in CRM Begins With Customer Data Integration.” The one-hour interactive seminar will feature industry thought leaders Claudia Imhoff, author of “Building the Customer-Centric Enterprise,” and Jill Dyche, author of the “CRM Handbook,” discussing how a well-defined data architecture and a “portfolio” of orchestrated customer initiatives lead to increased customer loyalty and customer lifetime value.

“The strategic value of integrated data in CRM applications is evolving from a luxury to a mandate, allowing corporate executives to not only link their sales force automation, marketing and call center organizations, but also integrate their mission-critical systems - thus permitting firms to transcend a single view of their customer and move toward a single view of their business,” said Dyche. “I'm excited to be speaking with Claudia Imhoff and Informatica to highlight the business benefits that a data integration backbone can provide to our audience's CRM initiatives.”

“In today's highly competitive global marketplaces, the ability to develop, retain and grow a mutually beneficial relationship with customers enables organizations to gain competitive advantage - or perhaps simply survive,” said Imhoff. “To support any CRM initiative, companies must have a robust data integration architecture that ties CRM technology components with the Corporate Information Factory. I look forward to joining Jill Dyche and Informatica for this Web seminar on how solid integrated customer data supports CRM success.”

Designed for CIOs, IT managers and marketing executives, the seminar will reveal the advantages of a “portfolio” strategy over a traditional project approach to CRM and will examine why a data-driven model is critical to CRM success. It will also explore the data integration architecture attributes essential to successful customer initiatives and will provide a practical business and technical checklist for a fail-proof CRM strategy.

The reservations-only seminar will be Web cast on October 8, 2003 at 11 a.m. PDT. Those wishing to reserve space or to find out more about the seminar and its leaders should visit http://www.informatica.com/

About Informatica

Informatica Corporation (NASDAQ: INFA) is a leading provider of data integration and business intelligence software. Using Informatica products, Global 2000 companies can leverage their existing information assets for enterprise insight that helps them improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 1,800 companies worldwide rely on Informatica to meet their end-to-end needs for enterprise data integration and business intelligence. For more information, call 1.650.385.5000 (1.800.970.1179 in the U.S.), or visit the Informatica Web site at http://www.informatica.com/.

Note: Informatica is a registered trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.