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Informatica World 2007 to Highlight Customer Leadership

Informatica Innovation Awards Enter Judging Stage

REDWOOD CITY, Calif., April 3, 2007—Informatica Corporation (NASDAQ: INFA), a leading provider of data integration software, today announced that the upcoming Informatica World 2007 Innovation Awards have entered into the judging stage.

A panel of judges, including Michael Friedenberg, president and chief executive officer, CXO Media Inc. (publisher of CIO magazine), will now review entries from among Informatica’s 2,700-plus customers to determine the most innovative examples of data integration that show true market and industry leadership.

Informatica Innovation Awards are given annually to the Informatica customers that best use data integration and related technologies to increase revenue, improve productivity, simplify business processes, and/or decrease spending. Categories and their definitions include the following:

  • Cross-Enterprise Data Integration: Sharing data with business partners to enable the extended enterprise 
  • Data Governance: Utilizing metadata management approaches that enable governance, empower holistic data coverage, and future-proof data integration initiatives 
  • Data Migration & Consolidation: Migrating or consolidating data with applications to deliver value to the business and to lower costs 
  • Data Quality: Profiling and analysis of multiple data sources through cleansing, de-duplication and consolidation, enabling organizations to rapidly identify and correct master data management problems across the enterprise
  • Data Synchronization: Creating consistency across two or more internal systems by delivering synchronized data 
  • Data Warehousing: Creating a store of information in a data warehouse or data mart for the purpose of decision-making 
  • Integration Competency Center (or Integration "Center of Excellence"): A centralized IT approach that brings together the specialized skills, processes, and technology needed to complete data integration projects across an organization rapidly and cost efficiently
  • Master Data Management/Data Hubs: Creating standard master data (e.g., customer, product) for consistent use across multiple systems

“Companies today face enormous challenges when it comes to consolidating – and making the most of – the mountains of data generated by everyday business processes,” said Brian Gentile, chief marketing officer, Informatica Corp. “Every year, we see examples of what are best-in-class projects that have helped companies not only manage their data avalanche, but master that data for competitive advantage. The awards are a testimony to the leadership and innovation on display at Informatica customer sites around the world, and are a great hallmark of Informatica World.”

For more information on Informatica World 2007 and to register, please visit www.informatica.com/world.

About Informatica
Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,700 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or visit www.informatica.com.

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Note: Informatica is a trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. Other company and product names may be trade names or trademarks of their respective owners.