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Welcome
See information’s potential. And put it to work.
Potential at Work communities gather technology’s top leaders to discuss their opinions and insight into the ever-changing world of information. Inside, you’ll find provocative analysis, industry interviews, weekly podcasts, and much more—all original and only available here.
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For Information Leaders
See big data through a different lens
Rob Karel
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For Sales & Marketing Leaders
5 reasons your CRM system isn’t working—and what to do about it
Darren Cunningham
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For Developers
Successful data discovery aligns business goals with IT priorities
David Lyle
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For IT Leaders
How CIOs can integrate those who embrace—and avoid—BYOD
Tony Young
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Public Opinion
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For Architects
Can you architect your way from sluggishness to speed?
John Schimidt
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For Information Leaders
Are you keeping your business analysts in the dark?
Rob Karel
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For Application Leaders
Less stress, more success: how to engage with business on cloud strategy
Julie Lockner and Roger Nolan
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For IT Leaders
Shadow IT: fight it, embrace it, or adapt to it?
Tony Young
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For Application Leaders
5 steps to a successful cloud application strategy
Julie Lockner and Roger Nolan
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For Architects
Whose fault is the integration hairball? Your chance to be a hairball hero
John Schimidt
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For Sales & Marketing Leaders
10 steps to mastering data for a more predictable sales cycle
Darren Cunningham
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For IT Leaders
Take the leap into big data
Tony Young
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For Developers
Use lean integration principles to clean up your metadata mess
David Lyle
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For Application Leaders
Navigating the SaaS landscape
Julie Lockner and Roger Nolan
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For Sales & Marketing Leaders
Don’t let bad data be a deal killer
Darren Cunningham
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For Architects
Can canonical design solve your point-to-point integration complexity?
John Schimidt
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For Developers
7 reasons a seasoned developer is an asset to any big data project
David Lyle
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For Information Leaders
Whatever you do, don't lead with the data. Or the governance.
Rob Karel
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