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Welcome
See information’s potential. And put it to work.
Potential at Work communities gather technology’s top leaders to discuss their opinions and insight into the ever-changing world of information. Inside, you’ll find provocative analysis, industry interviews, weekly podcasts, and much more—all original and only available here.
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For Architects
Best practices are a better bet than trying to predict the future
John Schimidt
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For IT Leaders
Has IT lost its competitive edge?
Tony Young
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For Information Leaders
Driving value without locking down your data
Rob Karel
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For Developers
Profile, test, measure, improve, repeat
David Lyle
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Public Opinion
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For Application Leaders
Control your budget by standardizing data integration
Julie Lockner and Roger Nolan
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For Sales & Marketing Leaders
3 steps to better connect with customers
Darren Cunningham
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For Application Leaders
3 ways to simplify data migration while reducing costs
Julie Lockner and Roger Nolan
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For IT Leaders
What is the CIO’s next step on the corporate ladder?
Tony Young
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For Information Leaders
How fresh is your data?
Rob Karel
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For Developers
Turn to CDC for real-time data
David Lyle
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For Architects
Embrace change in the interest of integration standards
John Schimidt
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For Sales & Marketing Leaders
Is your data telling you the right story about your customers?
Darren Cunningham
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For Application Leaders
Free your bottom line from hidden data integration traps
Julie Lockner and Roger Nolan
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For IT Leaders
Marketing your IT team is bound to backfire
Tony Young
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For Information Leaders
Turn an application data migration initiative into a data governance pilot
Rob Karel
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For Developers
Say ‘Hello World’ to Hadoop
David Lyle
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For Architects
Make your biggest application the least visible
John Schimidt
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For Sales & Marketing Leaders
Marketing and sales are different when it comes to data
Darren Cunningham
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For Architects
Video - Attention Architects: You should be focusing on agility and adaptability
John Schimidt
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For Information Leaders
Video - What are the top two data challenges faced by companies today?
Rob Karel
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For Developers
Video - As a developer, what questions should be asking to advance your career?
David Lyle
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For Application Leaders
Video - Nordstrom Application Architect describes key role of customer data in loyalty
Julie Lockner and Roger Nolan