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  • Welcome

    Veja o potencial da informação. E coloque-o em prática.

    As comunidades do Potential at Work reúnem os principais líderes em tecnologia para discutir suas opiniões e visões sobre o mundo em constante mudança das informações. Nelas, você encontrará análises estimuladoras, entrevistas do setor, podcasts semanais e muito mais - tudo original e disponível apenas lá.

  • For Information Leaders

    See big data through a different lens

    See Big Data through a Different Lens
    Author Name

    Rob Karel

  • For Sales & Marketing Leaders

    5 reasons your CRM system isn’t working—and what to do about it

    5 reasons your CRM system isn’t working
    Darren Cunningham

    Darren Cunningham

  • For Developers

    Successful data discovery aligns business goals with IT priorities

    Successful data discovery aligns business goals with IT priorities
    David Lyle

    David Lyle

  • For IT Leaders

    How CIOs can integrate those who embrace—and avoid—BYOD

    How CIOs can integrate those who embrace—and avoid—BYOD
    Tony Young

    Tony Young

  • For Architects

    Can You Architect Your Way from Sluggishness to Speed?

    Can You Architect Your Way from Sluggishness to Speed?
    John Schimidt

    John Schimidt

  • For Information Leaders

    Are you keeping your business analysts in the dark?

    Are You Keeping your Business Analysts in the Dark?
    Author Name

    Rob Karel

  • For Application Leaders

    Less stress, more success: how to engage with business on cloud strategy

    how to engage with business on cloud strategy
    Julie Lockner and Roger Nolan

    Julie Lockner and Roger Nolan

  • For IT Leaders

    Shadow IT: fight it, embrace it, or adapt to it?

    Shadow IT: fight it, embrace it, or adapt to it?
    Tony Young

    Tony Young

  • For Application Leaders

    5 steps to a successful cloud application strategy

    5 steps to a successful cloud application strategy
    Julie Lockner and Roger Nolan

    Julie Lockner and Roger Nolan

  • For Architects

    Whose Fault Is the Integration Hairball? Your Chance to be a Hairball Hero

    Your Chance to be a Hairball Hero
    John Schimidt

    John Schimidt

  • For Sales & Marketing Leaders

    10 steps to mastering data for a more predictable sales cycle

    10 steps to mastering data for a more predictable sales cycle
    Darren Cunningham

    Darren Cunningham

  • For IT Leaders

    Take the leap into big data

    Take the leap into big data
    Tony Young

    Tony Young

  • For Developers

    Use lean integration principles to clean up your metadata mess

    Use lean integration principles to clean up your metadata mess
    David Lyle

    David Lyle

  • For Application Leaders

    Navigating the SaaS landscape

    Navigating the SaaS landscape
    Julie Lockner and Roger Nolan

    Julie Lockner and Roger Nolan

  • For Sales & Marketing Leaders

    Don’t let bad data be a deal killer

    Don’t let bad data be a deal killer
    Darren Cunningham

    Darren Cunningham

  • For Architects

    Can Canonical Design Solve Your Point-to-Point Integration Complexity?

    Can Canonical Design Solve Your Point-to-Point Integration Complexity?
    John Schimidt

    John Schimidt

  • For Developers

    7 reasons a seasoned developer is an asset to any big data project

    7 reasons a seasoned developer is an asset to any big data project
    David Lyle

    David Lyle

  • For Information Leaders

    Whatever you do, don't lead with the data. Or the governance.

    Information Leaders Feature Image
    Author Name

    Rob Karel

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