For Sales & Marketing Leaders

Capturing sales and marketing data is one thing—what you do with it is a whole other story. Potential at Work for Sales & Marketing Leaders lets you tap into top sales professionals discussing the latest technologies they are using to make the most of sales and CRM data to generate leads, nurture customers, and maximize ROI.

Community Author Name

Darren Cunningham

Sales & Marketing Community Author

Redwood City, California

There’s never been a more challenging and exciting time to be a sales and marketing leader. Our roles determine the growth and success of our company, but we need to be smarter about how we use data. Gone are the days of spending on sales and marketing initiatives without knowing what's working and what's wasted.

With over 15 years of experience in B2B software marketing in Canada, France and Silicon Valley, working at companies such as Business Objects (now part of SAP), Salesforce.com, and Informatica, I’ve focused on having the right information at the right time.

I will share my experience running a data-driven marketing organization that is closely aligned with sales to help you do the same and stand head and shoulders above the crowd.

Potential at Work for Sales and Marketing Leaders is designed to provide you with best practices, lessons learned, and key considerations to help you do your current job better and help you get ahead in your career.