Information solutions for customer acquisition and retention help your institution harness the power of your data to attract new customers and retain current ones. Your institution can improve up-sell and cross-sell rates, deliver better customer service, and differentiate your company from competitors. Information solutions for customer acquisition and retention break down traditional silos that house customer and trading data. They create a single view of the customer and efficiently route high-speed messaging traffic. They transform all data into trustworthy, actionable, and authoritative information that can be shared across the enterprise.
Single View of Customer/Client
The Informatica solution for a single customer/client view provides banks and capital market firms with a complete, consistent, and unified view of the business to support marketing, sales, service, and support activities after a merger or acquisition. With this solution, your institution can access, cleanse, and consolidate reference data—including customers, products, households, accounts, and channels—in an MDM hub. The solution extends information across all business applications via an enterprise data warehouse for analysis, reporting, and profiling. Prebuilt and customizabledata quality dashboards enable continuous monitoring and management of data quality. Real-time monitoring and alerts prevent uninformed decisions and unnecessary exposure.
Benefits
- Improve marketing and sales effectiveness
- Deliver better customer service
- Maintain customer data quality
Cross-Channel Integration
The Informatica solution for cross-channel integration empowers banks to deliver a consistent and ubiquitous client experience across all lines of business and customer-facing systems. This solution quickly accesses, cleanses, and synchronizes critical reference data, customer activity, event data, and transactions between new and old systems regardless of format, structure, or location. It seamlessly integrates and exchanges data among new and existing channel applications in real time. With this solution, your IT organization can provision trustworthy, actionable, and authoritative data as a service to any channel application, in any latency, using any protocol, as well as find and fix data quality problems.
Benefits
- Improve marketing and sales effectiveness
- Establish competitive advantage through customer service
- Maintain customer data quality
Securities and Over-the-Counter Trading
The Informatica solution for securities and OTC trading enables brokerages and exchanges to handle extremely high volumes of data in seconds or fractions of seconds. With this next-generation solution, your company can use any hardware, any operating system, and any network topology to deliver ultra low latency, high-throughput messaging. It removes the choke points found in legacy messaging and in centralized hardware- or software-based server designs. It unleashes the power of networks to efficiently route high-speed messaging traffic to support front-office trading applications.
Benefits
- Improve messaging system resilience and performance
- Ensure predictable, reliable trading operations
- Enhances customer service and competitive advantage