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Press Release

AddressDoctor Provides Enhanced Worldwide Address Quality for On-Premise and Web Service Use

MAXDORF, Germany and REDWOOD CITY, California, May 22, 2012 - 

AddressDoctor, the leading provider of international address verification and correction solutions, today announced the availability of the latest software and web services release. AddressDoctor Software Library Version 5.2.9 provides verification and correction algorithms for 246 countries and territories to ensure speedy postal delivery around the globe. The new release includes updated reference data and enhancements for more precise correction of Indian and Japanese addresses. It also delivers accurate address geocoding to help organizations optimize market segmentation and logistics using geographical information systems. AddressDoctor is available as an on-premise Software Library as well as a web service for cloud-based usage.

AddressDoctor’s recent software and web service release includes:

  • Address verification and correction for 246 countries and territories.
  • Especially enhanced parsing and validation of Indian and Japanese addresses.
  • Postal recertification for the United States (CASS), Canada (SERP) and Australia (AMAS).
  • Transliteration of seven different writing systems, including Japanese or Chinese.
  • Accurate Geocoding up to building number level for successful location analysis and geomarketing.
  • Consumer Segmentation of addresses for targeted marketing and prospect identification.
  • Comprehensively updated postal reference data.

“Inaccurate addresses can cost businesses up to multiple dollars per customer interaction. If an organization is sending hundreds, thousands or millions of mail pieces a year, then these costs can quickly spiral out of control,” said Steffen Niehues, vice president and general manager, AddressDoctor. “AddressDoctor 5.2.9. helps customers to automatically verify and standardize international addresses, which reduces shipping costs and improve deliverability of mail and parcels. For India and Japan, special enhancements such as address parsing and translation of writing systems are now available.”

An additional useful and easy-to-implement feature is AddressDoctor’s Consumer Segmentation for addresses. Consumer Segmentation adds a specific code to an address that gives insight in demographic, lifestyle and socioeconomic information on people living in that particular area. Many organizations use Consumer Segmentation to understand who their customers are, where they live and what their interests are. For example, a car dealer who wants to promote a new family car to prosperous young couples with children could define the right target group within his own customer database by using Consumer Segmentation Codes. The codes help to find the types of people who would most likely respond to a specific marketing activity.

The geocode enrichment enables organizations to append latitude and longitude information to their addresses. Thanks to the integrated address validation, the geocoding accuracy can be increased by up to 20 percent. When integrated into a Geographic Information Systems (GIS), Geocodes optimize route planning and distance evaluation, as well as enable geographical analysis and market segmentation. By combining geographic and address data with other business data, organizations can gain critical insight into their customers. Many insurance companies, for example, use Geocoding to perform geographical risk analysis before insuring new customers.

About AddressDoctor

AddressDoctor is the leading provider of solutions for lookup and cleansing of international postal data, with more than 20 years of experience. In June 2009, the company was acquired by Informatica, the world's number one independent provider of data integration software. AddressDoctor cleanses data from over 240 countries and territories, using advanced algorithms and country-specific local knowledge. Many customers worldwide already use AddressDoctor to enhance their data quality, including companies such as 1&1 Internet AG, Emerson Process Management and GSI Commerce. AddressDoctor is headquartered in Maxdorf, Germany.

Links
www.AddressDoctor.com
https://twitter.com/AddressDoctor

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, nearly 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.

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