The Dial Corporation is a $1.7 billion company that manufactures some of the best-known brands in the US, including Dial soaps, Purex laundry detergent, and Armour Star canned meats. After spinning off from its corporate parent, the company needed a data warehouse to support strategic enterprise business analysis.


  • Develop a centralized data warehouse and supporting data marts
  • Reduce need for IT support
  • Improve strategic reporting
As a direct result of the rollout of Dial's Informatica powered data warehouse, we now have a more detailed focus on core products in terms of sales and service performance. Data warehousing has also completely changed the way Dial manages data as a company, and has indirectly affected the entire organization's performance and growth.
— Paul Cunningham
Vice President of Data Warehousing
Dial Corporation


  • Reduced time to set up customer files from hours to seconds
  • Streamlined supply chain management and inventory control
  • Cut IT costs by eliminating custom coding
  • Shortened development time

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.