The first and still leading online affiliate marketer, LinkShare provides tools and services that track and create performance marketing and sales partnerships between leading companies and Web sites. To meet its service-level agreements and capture revenue accurately, LinkShare needs to integrate millions of aggregate transactions every day.

Challenges

  • Integrate more than 300 million daily transactions from more than 400 sources
  • Increase throughput and availability of data integration
  • Automate load balancing and resource allocation for greater efficiency
Performance and scalability are mission-critical to LinkShare. We're growing in markets internationally in Japan and in Europe. Along with data growth, we're building out additional systems that need to support transactional processing overseas. So the processing power we get from Informatica is very, very important.
— Dave Ramos
Director of Business Intelligence and Analytics
LinkShare

Results

  • Increased profitability and market share
  • Reduced operating costs and improved efficiency
  • Enhanced reliability with high availability and increased throughput
  • Accelerated time-to-revenue

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.