Informatica Advances in Both Completeness of Vision and Ability to Execute

Gartner has positioned Informatica as a visionary in its 2013 Magic Quadrant for Master Data Management of Product Data Solutions report.1 Both Informatica (MDM) and Informatica (Heiler) advance in "completeness of vision" and "ability to execute on that vision."

According to Gartner, the MDM Product Data Solution's market "is characterized by packaged software solutions that bring together a range of technologies and capabilities that help sustain the idea of a "single golden record" for product master data." In addition Gartner notes that, "this Magic Quadrant provides insight into the portion of the packaged MDM solution market that focuses on how organizations master and share a 'single version' of product data with multiple views of it across their operations — achieving a single version of master data is a key initiative for many organizations."

In the Magic Quadrant for Master Data Management of Product Data Solutions report, Gartner states, "the use of MDM of product data solutions ranges across different scenarios. Some focus on a segment of product master and other application-specific data in support of customer-facing business processes commonly found in e-commerce across different or 'omni' channels." Our Informatica PIM, acquired from Heiler Software in June 2013, is designed to generate a faster time-to-market, increased customer loyalty and higher conversion rates and margins in all sales and marketing channels.  

Gartner continues, "Yet another [scenario] takes a more enterprise- or ERP-centric view, starting with information architecture spanning all business processes and consolidation of data from a corporate, global perspective." Our Informatica MDM is a flexible, business-model driven, multidomain solution that empowers companies to improve operations with business-user access to consolidated and reliable business-critical data – such as products, channel partners, suppliers, customers and employees – as well as the relationships between data.

Leading firms in financial retail, manufacturing, distribution, services, life sciences, healthcare, government, energy and many other industries rely on our Informatica MDM and PIM products to meet their specific business requirements. Informatica MDM and PIM together enable "Universal MDM" for these companies. Universal MDM is a platform that rapidly solves customers' immediate business problems with fit-for-purpose master data management capability. This platform enables customers to grow the initial solution to solve additional business problems by leveraging existing technology investments and skills, while de-risking their projects with a proven solution.

Learn moreDownload the Gartner Magic Quadrant for Master Data Management of Product Data Solutions report now.

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1 Gartner Magic Quadrant for Master Data Management of Product Data Solutions, Andrew White, Bill O'Kane, November 6, 2013