Informatica Positioned as a Leader based on "Ability to Execute" and "Completeness of Vision" Again


Magic Quadrant for
MDM of Customer Data Solutions

Gartner Master Data Management Magic Quadrant 2013

Informatica has been positioned as a leader in the Gartner Master Data Management Magic Quadrant for Customer Data Solutions for the fourth consecutive year.1 "In the past few years, enterprises have learned that better quality master data equates to better results in the business said Dennis Moore, senior vice president of master data management at Informatica. "Informatica's leadership in master data management, recognized once again by Gartner Group, enables our customers to serve their customers better, introduce products faster, achieve their supply chain goals, and make better decisions."

Gartner's 2013 Magic Quadrant for Master Data Management of Customer Data Solutions defines leaders as those who "have strong results and strong delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most challenging environments, across all geographies and in many industries."

According to Gartner, "Master Data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise, such as customers, prospective clients, citizens, suppliers, sites, hierarchies and chart of accounts,"  and "Master Data Management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official, shared master data assets."1  Best-in-class organizations use MDM to attract and retain customers, maximize wallet share of existing customers through improved cross-sell and up-sell, and comply with government regulations.

Per Gartner, "Many organizations have now invested in creating a new central system to master their customer data, with the majority (an estimated 80%) of organizations buying packaged MDM of customer data solutions, as opposed to building the capability themselves."1

Are you a evaluating an MDM solution currently? If so, read this report to understand the major MDM vendors, including Informatica, and their strengths and weaknesses. Our MDM helps organizations to improve increase cross-sell / up-sell to existing customers, ensure compliance with industry-specific regulations, and improve customer engagement, by providing authoritative views of business-critical master data about customers, products, suppliers and locations, as well as the 360 degree view of relationships among them.

Learn moreDownload the Gartner Magic Quadrant for Master Data Management of Customer Data Solutions report now.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available here.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner Magic Quadrant for Master Data Management of Customer Data Solutions, Bill O'Kane, Saul Judah, October 2013