Welcome

See information’s potential. And put it to work.Potential at Work communities gather technology’s top leaders to discuss their opinions and insight into the ever-changing world of information. Inside, you’ll find provocative analysis, industry interviews, weekly podcasts, and much more—all original and only available here.

For Sales & Marketing Leaders

MEMORANDUM: Information Leaders, please respect our business goals
imgimg Laura Wang & Yasser Said

For Information Leaders

MEMORANDUM: Sales & marketing leaders, please consider the future
imgimg Rob Karel

For IT Leaders

Hybrid IT: The crossroads of agility and governance
imgimg Eric Johnson

For Application Leaders

Application integration: Ensure current, open, and clean data
imgimg Julie Lockner

For Architects

3 reasons you need to re-evaluate your information strategy
imgimg John Schmidt

For Developers

Speed of change simplifies machine data collection
imgimg David Lyle

For Information Leaders

Pilot projects turn business owners into big data advocates
imgimg Rob Karel

For IT Leaders

Build a business case for prototyping
imgimg Eric Johnson

For Application Leaders

5 ways to approach application integration when acquisition is imminent
imgimg Julie Lockner

For Sales & Marketing Leaders

3 ways to prevent applications from holding customer data hostage
imgimg Laura Wang & Yasser Said

For Information Leaders

Measure the success of a merger by the quality of your data
imgimg Rob Karel