Welcome

See information’s potential. And put it to work.Potential at Work communities gather technology’s top leaders to discuss their opinions and insight into the ever-changing world of information. Inside, you’ll find provocative analysis, industry interviews, weekly podcasts, and much more—all original and only available here.

For Architects

Architecting for big data
imgimg John Schmidt

For Sales & Marketing Leaders

Grow customer relationships with clean data
imgimg Laura Wang & Yasser Said

For Application Leaders

Verizon makes clean break migrating to Salesforce.com
imgimg Julie Lockner

For Architects

Amr Awadallah: Win big with big data
imgimg John Schmidt

For Sales & Marketing Leaders

Crowdsourced data: Can you trust it?
imgimg Laura Wang & Yasser Said

For Developers

What would an intelligent data platform look like?
imgimg David Lyle

For Information Leaders

5 reasons hybrid requires redoubling your data governance efforts
imgimg Rob Karel

For Developers

Work smarter, not harder, with marketplaces
imgimg David Lyle

For Sales & Marketing Leaders

Zero in on customers without making them feel exploited
imgimg Laura Wang & Yasser Said

For Developers

Are you ready for the cloud?
imgimg David Lyle

For IT Leaders

3 considerations for CIOs in the age of BYOD
imgimg Eric Johnson

For Information Leaders

Less requirements gathering, more data exploration
imgimg Rob Karel

For Application Leaders

Staying agile in the cloud
imgimg Julie Lockner