Asian Paints


Asian Paints is India’s largest paint company and ranked among the top ten decorative coatings companies in the world with a turnover of more than USD one billion.

“Informatica is playing a vital role in enabling Asian Paints’ analytical decisions, based on a consolidated and trusted view of product costing data.”

— Aashish Kshetry, Systems General Manager, Asian Paints


Business Need

Respond more quickly to market change.

Analyze cost data and increase efficiency.



Product costing process involved significant manual intervention, including determining the SKU costs of the company’s paint products, raw material and packing material prices.

If a mistake was made and the cost output was wrong, the team had to start all over again.

Find a solution to quickly and accurately access and integrate raw material, bill of materials and other data—from any source.


Solutions & Results

Enabled the company to respond more quickly to market price changes, thereby increasing competitiveness.

Reduced time required to run quarterly product costing model from 24 hours to 20 minutes.

Decreased costs by integrating and delivering data at the right time, in the right format.

Drove better research, development and marketing decisions based on consolidated, trusted view of pricing data.

Enabled product costs to be calculated simultaneously across all manufacturing plants, thereby boosting productivity and efficiency.

Allowed Asian Paints to run product costing simultaneously and preserve/archive multiple scenarios across business units: Decorative, Industrial and Automotive.


Technologies Used

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories


End-to-end data integrity led to 80% increase in developer productivity

Foster's Group

Migrated business data from five systems to a single platform, creating more tightly integrated business processes.


Reduced daily batch processing times from seven hours to five hours a day.