c07-customer-stories

Tools Retailer

Located in Waterbury, Connecticut, this retailer has provided customers with a broad selection of hand tools, power tools, woodworking machinery, and accessories from top manufacturers since 1979.

“Informatica MDM – Product 360 gives us the means to transform our company into a true omnichannel retailer. We can easily write rules to make sure products are represented in the right quantities and categories.”

—Owner, Tools Retailer

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Goals

Transform omnichannel strategy by onboarding product information quickly from any data source, including ERP system and data warehouse.

Publish high-quality, up-to-date product information to improve customer satisfaction, reduce call volume, and minimize product returns.

Launch and update new products faster across all sales channels and customer engagement points.

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Solutions & Results

Automate the onboarding of product data with an intuitive user interface using Informatica MDM – Product 360.

Use Informatica MDM – Product 360 to manage and update product content consistently across multiple sales channels and customer touch points.

Leverage embedded Informatica Data Quality to automate data validation checks and publish high-quality product data.

Positions the retailer to increase sales by publishing consistent product information across multiple channels, including in-store and online.

Enables 4x faster product launches and updates on average, minimizing the need for manual product data entry.

Helps reduce customer call volume and product returns by providing more complete, higher quality descriptions and images of products.

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Products & Services

Informatica MDM – Product 360

Manage complex product content across distribution channels and at scale.