Informatica Introduces Enhanced OEM Partner Program For Enterprise Software And SaaS Providers

INFORM for OEMs born from the market need to integrate vendor and customer data

REDWOOD CITY, Calif., February 13, 2008 -  Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software, today introduced a new, wide-ranging OEM partner program, INFORM for OEMs, signaling a strengthened focus on the fast-expanding OEM market for embedded data integration solutions. With more than 40 leading companies already in its OEM network, Informatica offers enterprise software and software-as-a-service (SaaS) providers the ability to differentiate their solutions with truly universal data integration capabilities, achieve faster time-to-market, and avoid the costs and risks of internal development.

 "Data integration is pivotal to the success of today's breed of enterprise software providers and SaaS vendors, especially with the ongoing consolidation in the market. But it is a complex and specialized challenge; incorporating data access, transformation and quality as well as process scalability and performance," said Harry Gould, senior vice president, worldwide alliances, Informatica. "Informatica is the only neutral provider that enables solution providers to concentrate on their core capabilities, while leveraging our investments in data integration to gain access to almost any system and support the complete data integration and data quality lifecycle within their applications and service offerings."

"After extensively listening to our partners the need was apparent for an independent data integration capability to integrate with multiple data types and systems. INFORM for OEMs comprises a programmatic approach with methodologies and resources focused on the needs of the OEMs, all aimed at scaling our joint success in this segment and enabling solutions providers to optimize their integration and go-to-market strategies," continued Gould.

Advantages of embedding Informatica
Informatica's rapidly growing base of OEM partners provide solutions to such key industries as banking, insurance, telecommunications, manufacturing, and retailing. They include such leading companies as AspenTech, Callidus Software, Servigistics, SmartStream and Ventyx.

Informatica gives these solutions providers a unified, out-of-the-box, enterprise data integration platform for accessing, discovering, integrating and ensuring the timeliness and accuracy of data from virtually any business system, in any format-including structured, unstructured and semi-structured data. The Informatica platform is further distinguished by its unique platform-neutrality; codeless development; extensive reusability for build once, deploy anywhere implementations; and high-performance, high-availability architecture for mission-critical deployments.

"We selected Informatica to power SmartStreams' Transaction Lifecycle Management (TLM) Business Integration following an evaluation process where they scored highest against our key criteria of usability, reusability, and performance," said Neil Vernon, Senior Product Manager for SmartStream Technologies.  "It is important for SmartStream's customers that TLM Business Integration has the backing, focus and support of a recognized best of breed vendor. That's why we chose Informatica, the recognized leader in data integration.

"Flexible and scalable data integration is a critical component of our Sales Performance Management software suite," said Steve Apfelberg, vice president of marketing and business development at Callidus Software.  "In today's dynamic business environment, companies are employing an increasing number of sales channels to distribute their products and services, requiring integration to multiple transactional, billing, and Point-of-Sale systems.  We made the right choice in partnering with Informatica to provide robust data integration capabilities.  Not only has turning to Informatica relieved us of substantial development efforts, but it has helped us to quickly deliver a well-differentiated, high performing, and ultimately higher-value solution to our customers."

INFORM for OEMs benefits
Programmatically, INFORM for OEMs mirrors the many benefits of the newly launched Informatica INFORM partner program, but with an OEM-specific focus. Benefits encompass access to expanded OEM management and technical resources, including Informatica Professional Services for integration consulting and assistance; regular strategic business reviews; and access to the new beINFORMed partner portal with its extensive enablement services and technical and marketing information resources covering all Informatica products and services.

Informatica's successful SP3 program for SaaS providers that leverage Informatica within their service offerings will now fold into and become part of INFORM for OEMs.

"Today's solutions providers, whether they are delivering on-premise software or on-demand services, have to contend with shrinking windows of opportunity and a host of new and existing enterprise applications with which they must integrate data from inside and outside of the enterprise," said Mark Smith, CEO & EVP Research, Ventana Research. "Integrating data in a multiplicity of structured and unstructured forms is no easy task and is what Informatica is focused on delivering in technology for partners as part of their INFORM OEM program."

For more information on INFORM for OEMs please visit Informatica Partners.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the leading independent provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,950 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call +1 650 385 5000 (1 800 653 9871 in the U.S.), or visit


Note: Informatica, INFORM and INFORM for OEMs are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.