Informatica Introduces On Demand Data Loader Service For Salesforce

Bi-directional on demand integration service delivers operational efficiencies through automation

LONDON, UK, Dreamforce Europe, May 07, 2008 -  Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software, today announced the Informatica On Demand (IOD) Data Loader Service for Salesforce, the newest addition to its Software as a Service (SaaS) offerings. The IOD Data Loader Service is a bi-directional integration offering that allows Salesforce administrators to automate many Salesforce integration processes such as synchronizing account information with other applications, creating back office orders from closed opportunities, and loading leads. In addition to eliminating manual coding efforts, the IOD Data Loader is entirely web-based, and removes the need for on-premise software or hardware appliances. The announcement was made today at Dreamforce Europe’s User and Developer Conference.

“ has demonstrated that a multi-tenant SaaS delivery model provides lower complexity and better economics,” said Clarence So, Chief Marketing Officer,  “With the addition of Informatica’s On Demand Data Loader for Salesforce to their suite of enterprise data integration tools, customers will have yet another valuable tool to extend the power of on demand throughout their enterprises.”

Increased Operational Efficiencies
This new offering is simple and easy-to-use, allowing customers to increase their operational efficiencies by automating many time consuming and error prone integration tasks.  The IOD Data Loader extends the capabilities of's Dataloader by:

  • Adding an intuitive web based integration wizard
  • Automating the scheduling of integration jobs 
  • Providing direct access to relational databases
  • Transforming data through a drag and drop web interface
  • Importing and exporting Salesforce Dataloader maps

"If you currently use the Salesforce Dataloader, you will love Informatica's On Demand Service," said Gary Fusco, Senior Director of Marketing at Workplace Answers. "We used to rely on our developers to integrate Salesforce with data from our local databases, and every time we added a custom data field in Salesforce, we would need IT to edit their queries. Informatica On Demand Data Loader places back-ups of our mission-critical Salesforce data under our control.  IT was skeptical at first when we first brought them the idea of an On Demand Data Loader, but the Informatica brand helped convince them that this was something we could count on."

" and the software-as-a-service delivery model have helped us to design low-cost, easy to use integration tools that any administrator can use," said Ron Papas, senior vice president and general manager, Informatica On Demand. "Because the Informatica On Demand Data Loader utilizes Informatica's vast experience in the data integration space and is architected from the ground up for SaaS delivery, customers can rapidly deploy it into a very stable and scalable 'set and forget' production environment."

Pricing and Availability
The Informatica On Demand Data Loader will be generally available in June 2008 on's AppExchange.  The pre-release of the service is available now at Customers who register and actively participate in the pre-release program are eligible for a one-year subscription of the generally available version at no cost.  For more information on other Informatica On Demand services including Informatica Data Replication Service and Informatica Data Quality Assessment Service for Salesforce please visit

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

This press release contains forward-looking statements that are based on assumptions regarding Informatica's product release and service availability.  However, these statements are not guarantees of the availability, which may be delayed or cancelled. The development, release and timing of any Informatica product features described in this document remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision.  This document is provided for information purposes only.  Statements made regarding product packaging and future functionality are based on current available information, which is subject to change.   Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products or functionality in the future.  Such statements involve risks and uncertainties, and actual results may differ materially from the results described in this press release. More information about potential risks and uncertainties that could affect Informatica's business and products are included in Part I Item 1A of Informatica's Form 10-K for the quarter and year ended December 31, 2007, which is on file with the SEC and is available on the company's investor relations website at All information provided in this release is as of May 6, 2008, and Informatica undertakes no duty to update this information.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the leading independent provider of data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 3,000 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale. For more information, call +1 650 385 5000 (1 800 653 9871 in the U.S.), or visit


Note: Informatica, Informatica On Demand Data Replication Service for Salesforce, Informatica On Demand Data Quality Assessment Service for Salesforce and Informatica On Demand Data Loader Service for Salesforce are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world.  All other company and product names may be trade names or trademarks of their respective owners.