to Power Web-Based Insurance Sales With Informatica Data Integration

Leading online auto insurance company selects Informatica PowerCenter to drive real-time customer interactions

REDWOOD CITY, Calif., May 08, 2008 - 

Informatica Corporation (NASDAQ: INFA), a leading provider of data integration software, today announced that, the leading online auto insurance company in the U.S., has selected the Informatica PowerCenter data integration platform to help power its online, real-time insurance quoting and purchasing service. Processing as many as two million records each day, PowerCenter will enable a wide range of intelligent, real-time interactions with consumers visiting —a capability projected by to result in an immediate five to 10 percent increase in the company’s sales-conversion rate.

“Informatica PowerCenter will allow us to use real-time business intelligence to drive and enrich the customer experience, leading to better informed consumer decisions, higher response rates and increased sales,” said Joe Singleton, director of information technology of “PowerCenter offers the robust foundation and performance we need to instantaneously move, aggregate and process customer-generated data in order to provide more productive online interactions. In evaluating competitive enterprise data integration offerings, PowerCenter outshone the rest in terms of real-time performance, high-quality data transformations, speed of development, and manageability.”

Currently, collects immense volumes of Web site data for business intelligence and reporting purposes, though not in real time. PowerCenter will enable the company to capture the 100 to 150 data elements generated by each customer as they are guided through the insurance quote process and integrate that data in real time into an active data warehouse where it can be used to initiate meaningful online interactions. With daily volumes ranging upwards of two million records,’s data administrators will be able to leverage PowerCenter to monitor how data is being moved and transformed, and take action to avoid processing bottlenecks during peak periods.

“Like many service companies, is turning to Informatica PowerCenter to help turn customer and other data into actionable information in a real-time fashion,” said Karen Steele, vice president of corporate marketing at Informatica. “In these cases, data movement combined with data integration has to be consistently fast and accurate. PowerCenter not only handles data movement and integration on an enterprise scale, but also provides real-time visibility into the end-to-end data integration process for ensured data quality and efficiency.”, based in Solon, Ohio, is owned and operated by ComparisonMarket, Inc. The Web site enables consumers to instantly compare and buy competitive auto insurance quotes directly from any of more than a dozen leading insurance companies. When ready to purchase, users have the option of completing the transaction online or talking directly to an unbiased licensed agent. Other products include life, health and home insurance as well as travel, dental and pet health insurance.  In addition to, ComparisonMarket provides private labeled solutions to financial institutions, affinity groups and online marketplaces to offer their customers real choice and savings opportunities on auto insurance.  For more information, visit

About Informatica

Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, companies can gain greater business value by integrating all their information assets from across the enterprise. More than 2,500 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call 650-385-5000 (1-800-970-1179 in the U.S.), or visit


Note: Informatica and PowerCenter are trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.