Informatica Launches Industry’s First On Demand Data Synchronization Service For Cloud Computing

Advances On Demand Data Integration Services for

REDWOOD CITY, Calif., November 03, 2008 -  Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software and services, today announced Informatica On Demand Data Synchronization Service for, the newest addition to its family of On Demand Data Integration Services. The new service automates the steps required to ensure that on-premise data is kept consistent and current with data in Salesforce CRM and the platform. Now, business users can easily synchronize all their Salesforce CRM information, including customer, product, opportunity and sales data.

“Informatica continues to move the integration market into the cloud with the release of their Data Synchronization Service for,” stated Andrew Leigh, Director Platform Marketing, “Data integration remains a critical success factor for not only our large enterprise accounts but also for our mid-market customers and our community of developers. With this release, Informatica offers a comprehensive family of on demand services to meet customer needs.”

Fast And Easy On Demand Synchronization

Informatica On Demand Data Synchronization Service provides Salesforce CRM administrators with a simple self-service capability to expedite time to value from their CRM implementation while reducing their reliance on IT.

Key capabilities of the new Service include:

  • Powerful mapping framework for designing multi-object transformations
  • Intuitive web-based wizard with over 100 built-in functions for building transformation rules
  • Flexible job orchestration for managing complex transformation rules involving multiple Salesforce CRM Orgs, files and databases.
  • Simple web-based management console for monitoring all data synchronization jobs
  • Support for Salesforce CRM and

“After comparing several solutions for integrating Salesforce CRM data with the rest of our IT systems, it became very evident that Informatica On Demand Data Synchronization Service was clearly the best solution for our needs,” said Yvonne Tang, Business Systems Manager at New York Media. “We were pleasantly surprised to find that Informatica On Demand offered everything we needed in a single, affordable Software-as-a-Service (SaaS) package. Not only were we able to develop all our integration tasks and deploy them into production in a matter of days, but their services were by far the easiest to use and had the most modern and intuitive user interface.”

Data Synchronization for Salesforce CRM administrators
With no software, hardware or cumbersome appliance to install or maintain, Informatica On Demand Data Synchronization Service is a Software-as-a-Service offering that provides a compelling and familiar value proposition to business users. It helps Salesforce CRM administrators improve their operational efficiency by automating and expediting the deployment of common data integration tasks.

“Informatica On Demand Data Synchronization Service for advances our pioneering leadership by delivering progressively more sophisticated data integration solutions for,” said Ron Papas, general manager, Informatica On Demand. “Our multi-tenant SaaS offerings are now being adopted by companies of all sizes, from small and mid-sized businesses to some of the largest organizations in the world.”

Companies such as Belkin International Inc., Charter Communications, Chipworks, Dolby Labs, BAX Global, A.W Hastings, Plantronics, Proquest, Vocollect, McGraw Hill, Florida Family Insurance, Real News Network, Diageo and BDB Payroll, are among a growing list of customers that are using Informatica On Demand to integrate their Salesforce CRM and data.

Informatica On Demand Data Synchronization Service for is available today and is priced starting at $1,000/month. For further product information, please visit

About Informatica

Informatica Corporation (NASDAQ: INFA) is the leading independent provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 3,350 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale. For more information, please visit


Note: Informatica, Informatica On Demand, Informatica On Demand Data Synchronization Service for and Informatica On Demand Data Integration Services are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.