Informatica Announces First Comprehensive Data Integration Marketplace

Community-Driven Marketplace to Benefit Customers, Partners and Developers

REDWOOD CITY, Calif., February 09, 2010 -  Today, Informatica Corporation (NASDAQ: INFA) the world’s number one independent leader in data integration software, announced the ‘beta version’ of the Informatica Marketplace for a community of buyers and sellers to share and leverage data integration solutions. Building upon the company’s robust community of more than 52,000 developers on TechNet and over 400 partners, the Informatica Marketplace will offer solutions for seven technology categories including: Enterprise Data Integration, Data Quality, B2B Data Exchange, Application Information Lifecycle Management, Complex Event Processing, Cloud Data Integration and Master Data Management.

Once the Informatica Marketplace is open for business, it will provide a central location for the community members to contribute mappings, mapplets, connectors, templates, dictionaries, vertical solutions and more. Buyers and sellers will have an open marketplace for a broad range of data integration components and solutions. Buyers will be able to conveniently find and purchase from a choice of solutions offered by the community. Sellers will develop and market innovative components and solutions for the installed customer base. The combination of the Informatica Platform and the unified technology from third parties in the Marketplace will benefit all participants.

Tweet this: @Informatica Announces First Comprehensive Data Integration Marketplace

“Customers have been asking Informatica to take a leadership role as the stewards for the first and only comprehensive data integration marketplace,” said Tony Young, CIO, Informatica. “There are other niche communities in the market, but no one has the broad technology platform and unified architecture that Informatica has delivered for many years. Today Informatica is taking the next step to empower an open and collaborative community to deliver even more value with new unified data integration solutions.”

“Creating marketplaces between software vendors and developers and partners is critical to success in the software market. Informatica has taken an important step by investing in community development. This will be critical as the company continues to advance cloud computing, specifically building on their data integration for the cloud,” said Judith Hurwitz, President and CEO of Hurwitz & Associates, Inc.

With today’s launch of Informatica Marketplace for data integration, Informatica is building on the established Cloud Integration community. The Cloud Community complements Informatica Cloud 9, a comprehensive platform for cloud data integration. Informatica Cloud 9 Platform enables developers to build, share, reuse and run custom data integration and data quality mappings in the cloud.

“Informatica has a thriving community and Fujitsu has already seen great value by connecting with community members, sharing best practices and driving business within the Informatica Cloud marketplace pilot,” said Henry Hai, Senior Director, SaaS Practice, Fujitsu America. “We are very excited that Informatica is taking the next step with an open marketplace, making available more features, functions, products and services to further build on their existing data integration products platform. Within the Informatica Marketplace, buyers will have one place to go to find all the integration solutions they need, and sellers like Fujitsu will have a new way to reach the Informatica community.”

With today’s introduction of the Informatica Marketplace, Informatica is announcing a contest to all Informatica developers. For full details on the contest register here. The winner will be awarded a round trip ticket to InformaticaWorld 2010, November 2-4, 2010 in Washington D.C., where they will demonstrate on stage their Informatica Marketplace contribution to thousands of attendees.

This press release contains forward-looking statements that are based on assumptions regarding Informatica’s product release and service availability.  However, these statements are not guarantees of the availability, which may be delayed or cancelled. The development, release and timing of any Informatica product or service availability described in this document remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision.  This document is provided for information purposes only.  Statements made regarding product and/or services packaging and future functionality are based on current available information, which is subject to change.   Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products, services or functionality in the future.  Such statements involve risks and uncertainties, and actual results may differ materially from the results described in this press release. More information about potential risks and uncertainties that could affect Informatica's business and products are included under the caption “Risk Factors” in Informatica’s report on Form  10-Q for the quarter ended September 30, 2009, which are on file with the SEC and are available on the Company’s investor relations website at All information provided in this release is as of February 9, 2010 and Informatica undertakes no duty to update this information.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent leader in data integration software. The Informatica Platform provides organizations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 3,900 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the internet cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit


Note: Informatica and the Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.