Informatica Marketplace Opens For Business

Over 50 High Caliber Community-Developed Solutions Now Available

REDWOOD CITY, Calif., June 22, 2010 -  Informatica Corporation (NASDAQ: INFA) the world’s number one independent leader in data integration software, today announced the opening of the Informatica Marketplace. The Marketplace connects buyers and sellers to share data integration solutions within an open and comprehensive ecosystem of more than 100,000 active users.

Watch Informatica CIO Tony Young demonstrate the Informatica Marketplace

The Informatica Marketplace will enable Informatica customers to lower even further their cost of deployment and speed time-to-market. Using pre-built components, customers will not have to manually code solutions, but can leverage the knowledge of the community to help deliver a specific data integration solution.

The Informatica Marketplace will provide vendors, partners and individual developers with a central location to buy and sell assets and solutions called “Blocks”. A Block can be developed for on-premise or cloud use and may include data models, mappings, mapplets, tools, utilities, packaged services, methodologies, white papers, connectors and other useful resources. Users will be able to browse Blocks for industry specific solutions or platform use cases.

Examples of Blocks now in the Marketplace include:

  • AnalytixDS Mapping Manager
  • Appfluent Visibility
  • Cisco Tidal Enterprise Scheduler
  • Informatica – Value added Blocks and cloud services
  • Interface Development Parameter Wizard

Solutions Certified by Informatica
All Blocks contributed to the Marketplace will be evaluated for quality and value before becoming available. To obtain a ‘Seal of Approval,’ third-party Blocks hosted in the Informatica Marketplace will undergo lifecycle testing and validation of up to 30 days by the Informatica Global Customer Support organization.

The Informatica Marketplace offers solutions in eight technology categories: Enterprise Data Integration, Data Quality, B2B Data Exchange, Application Information Lifecycle Management, Complex Event Processing, Cloud Data Integration, Ultra Messaging and Master Data Management. Developers build on these technologies to deliver reusable custom data integration and data quality Blocks. 

Advantages of the Marketplace
One of the many benefits of the Marketplace is for buyers to easily find and purchase pre-built or customized solutions. If a Block is not found, buyers can request that a solution be built or customized to their needs.

Additionally, buyers can expect:

  • Faster time to market with pre-built solutions
  • Greater access to a community of developers/companies that can assist them
  • Expanded knowledge and visibility into new solutions
  • Extended capacity by requesting solutions in a bid scenario

Sellers will develop and market innovative components and solutions for the installed customer base and will have:

  • Access to 100,000 Informatica community members in more than 100 countries
  • Extended sales and market reach
  • Increased visibility as Informatica promotes the Marketplace through its marketing efforts
  • A growing and evolving Marketplace as Informatica is committed to reinvesting Marketplace revenues into further development

Marketplace Contest
Informatica is currently holding a contest for all interested parties to develop new Blocks. The contest runs until July 30. The Grand Prize winner will receive an all-expense paid trip to the upcoming Informatica World in Washington, D.C, November, 2-4. The winner will earn billing on the main stage to showcase their Block and a special three month promotion on the Marketplace site.
To enter the Informatica Marketplace contest register here.

Tweet this: @InformaticaCorp Marketplace Opens For Business with 50 “Blocks”

For Additional Information

Support for the Informatica Marketplace
“The Informatica Marketplace is the first of its kind exchange to bring together buyers and sellers to create and promote open platform solutions for data integration and data quality. For Appfluent, the Informatica Marketplace is an ideal gathering spot to interact with tens of thousands of potential buyers, who are looking for a variety of solutions and services. Through the Informatica Marketplace, Appfluent is able to expand our reach and open doors to new customers around the globe, which is critical as we continue to aggressively grow our business.”
-- Santosh Chitakki, vice president, Product Management and Marketing, Appfluent

“Actively participating in the Informatica Marketplace is the obvious choice as it offers nothing but upside for sellers and buyers. For sellers, Informatica makes the process easy because the company has built the infrastructure to bring together the data integration ecosystem. Further, sellers aren’t charged anything until after their first sale! Buyers can have the confidence and trust in the Blocks because they have been evaluated for the “Seal of Approval” by Informatica. I see this as a win/win for all.”
-- Debbie O’Mara, chief executive officer, Data Byte Design, LLC.

“In the area of data integration, there is still a lot of opportunity. An initiative such as Informatica Marketplace, where customers can compare technologies and share experiences, should give them more confidence so they don’t feel they are taking as big a risk.”
IDC estimates the data integration and access software market will grow to $4.7 billion by 2014, for a compound annual growth rate (CAGR) of 8.5%1.
-- Carl Olofson, Research Vice President at IDC

“The approval process was easy, transparent and very responsive. It helped us to focus on delivering our products because Informatica takes care of all of the hassles of distributing software.”
-- Matthias Urech, founder,

 “We have been using Appfluent’s products for several years to meet our data management and information lifecycle management requirements. It is great to know that Informatica has selected Appfluent’s solutions for the new Informatica Marketplace and awarded Appfluent with the Informatica ‘Seal of Approval’. With the Informatica Marketplace, customers like Pfizer can benefit by having one place to find trusted solutions that extends Informatica’s products and meets our data management and data integration needs.”
-- Steve Ring, director of Data Management, Medical Systems, Pfizer

“The Informatica Marketplace is an innovative platform to bring together solutions, offerings, accelerators and frameworks from the partner ecosystem, in the arena of Data Integration and Data Management. This platform will not only provide ready-solution options to customers, helping them to reduce time-to-market but will also provide TCS yet another platform to take our thought leadership to our customers easily.”
-- Krishnan Ramanujam, vice president and global head, Enterprise Solutions and Technology Excellence, Tata Consultancy Services.

“Informatica created the data integration category and we have always been committed to advancing this market. Today Informatica continues to demonstrate our leadership by opening up the Informatica Marketplace to address the expanding challenges of our customers. As stewards of the Informatica Marketplace, Informatica is taking on the responsibility, as the independent leader in data integration, to bring together buyers and sellers with common objectives and interests. The Marketplace is the place to go for data integration solutions that address an extensive data integration solution portfolio.”
-- Tony Young, chief information officer, Informatica

1 IDC, Worldwide Data Integration and Access Software 2010–2014 Forecast: A First Look, Doc #222575, Mar 2010.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit


Note: Informatica and Informatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.