Responsys Cuts Development Time By 50 Percent With Informatica

Powers Cloud Platform, Eliminates Data Handling Bottlenecks and Speeds Customer On-boarding

REDWOOD CITY, Calif., July 14, 2010 -  News Facts:
  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, is using the Informatica Platform to  power data integration within its number one-ranked on-demand marketing solution.
  • The Informatica Platform enables the integration of high volumes of customer data within Responsys’ on-demand marketing solution. Customers use the data to create complex time- and behavior-driven marketing campaigns across multiple channels.
  • Benefits for Responsys include:
    • Slashing turnaround time for software development projects by as much as 50 percent by using the Informatica Platform to eliminate time-consuming and inflexible custom coding.
    • Plans to cut data integration maintenance costs by half through its use of the Informatica Platform.
    • Anticipated acceleration of the critical customer on-boarding process by an estimated 30 to 40 percent by using Informatica to automate key data integration tasks.
    • Being better positioned to take advantage of its business growth by being able to handle larger volumes of data with the Informatica Platform.

Tweet this: Development Time Cut by 50 Percent for @Responsys with @InformaticaCorp #dataintegration

Supporting Quotes

  • “There’s real money associated with the performance and reliability of the system, so it was important to go with a proven data integration solution,” said Antonio Casacuberta, chief technology officer, Responsys. “Informatica gives us time-to-market, cost and reliability advantages. These are the benefits of a proven platform approach that ultimately allows us to better service our customers and help them gain faster time-to-value.”
  • “Timely and trustworthy data is critical to helping Responsys serve its expanding customer base,” said Harry Gould, senior vice president, Worldwide Alliances, Informatica. “We are delighted to partner with Responsys by providing our scalable data integration platform to underpin their industry leading on-demand marketing platform.”

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit


Note: Informatica and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.