Asian Paints Primes Its Data With Informatica

India’s Leading Paint Company Slashes Time to Value from 24 Hours to 20 Minutes

REDWOOD CITY, Calif., August 23, 2010 -  News Facts:
  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Asian Paints, a leading paint manufacturer in India, has implemented Informatica PowerCenter, and integral component of the Informatica Platform, to create a highly available, unified product costing system. The Informatica solution is vital to the company’s market responsiveness and continued success.
  • Using the Informatica Platform has enabled Asian Paints to slash the time required to run its sophisticated costing model from 24 hours to just 20 minutes, nearly a 99 percent reduction in time.
  • The Informatica solution:
    • Delivers a consistent, trusted view of costing data across multiple disparate systems to power critical pricing and marketing decisions, cost saving measures, inventory valuations, demand forecasts and income projections.
    • Increases productivity and opportunities for analytic insight, with product costs now calculated concurrently, rather than sequentially, across all Asian Paints business units and five paint manufacturing plants in India.
    • Lowers operating costs since business-critical data is now integrated and delivered in the right format at the right time.
    • Simplifies decision-making around ingredients and formulas by enabling the setting of varied alternatives across products and production facilities.
    • Replaced legacy standalone pricing system that was subject to extensive and costly manual intervention and opportunities for error.
  • The new product costing system is the latest part of a larger deployment of the Informatica Platform at Asian Paints, which has standardized on Informatica for data integration enterprise-wide.

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Supporting Quotes

  • “The new product costing system, based on Informatica, has transformed our operational efficiency,” said Maulik Desai, senior manager system development, Asian Paints. “With the Informatica Platform, Asian Paints has been able to achieve a degree of flexibility we used to dream of, greatly increasing our pricing accuracy. For example, if there is a change in the price of one of the raw materials, we can immediately see its impact on the selling price of the paint. We can play around with an infinite number of ‘what if?’ scenarios. Informatica is playing a vital role in our analytical decision making, driving better research, development and marketing decisions based on a consolidated, trusted view of pricing data.”
  • “Asian Paints illustrates how innovative organizations find fresh uses for timely, trusted data,” said Girish Pancha, executive vice president, Data Integration, Informatica. “The Informatica Platform can be continually leveraged across business initiatives and IT projects to deliver increased value. Companies that standardize on Informatica gain an open, unified and flexible platform for accessing and integrating diverse types of data from various sources. Companies in all industries can deliver at nearly any speed to a range of targets in order to address almost any business challenge or opportunity – and to become, like Asian Paints, true data-driven enterprises.”

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Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,100 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


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