Informatica Launches 18-City Customer Centricity Roadshow Across North America

Tour Highlights How to “Turn Data into Dollars” by Enabling Extended Customer and Channel View with Informatica Master Data Management

REDWOOD CITY, Calif., September 08, 2010 -  Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of enterprise data integration software, today announced the Informatica Customer Centricity tour in North America. This multi-city road show will focus on educating business and IT leaders across enterprises to empower sales, marketing and channel teams to maximize account revenue and optimize channel operations through the use of master data management (MDM) as well as complementary capabilities of the Informatica Platform including Data Integration, Data Quality and B2B Data Exchange.

Reliable Business-Critical Data Views Lacking
In most organizations, customer-facing teams do not have immediate access to the critical business views they require to serve customers and make relevant cross-sell and up-sell offers because of a lack of accurate information that connect sales territories and an ever-changing extended networks of channel partners. Hours are wasted hunting for and reconciling global customer accounts in numerous subsidiaries and divisions, as well as locations and contacts for each. Organizations struggle to pull information in different formats from multiple systems about each customer account’s adopted products and services to determine relevant offers, and to make sure all the information is accurate. And day-to-day channel operations are impacted by difficulties exchanging critical business information with partners.

Master Data Management: Core Foundation for Customer Centricity
Attendees at the Informatica Customer Centricity seminar will have the opportunity to hear more about the data challenges faced by many enterprises and how Informatica has helped them to better leverage their data by implementing solutions for maximizing the value of their critical customer, channel and product data.

Informatica executives and experts from AutoTrader.com, Infosys and 3sage Consulting will share success stories and best practices for implementing customer centricity solutions. They will share how Informatica enables companies to improve operations and increase revenue with business-user access to reliable and related business-critical data. Registrants will understand how MDM provides an authoritative view of customers, and their products and services, together with the channels they buy through in order to better serve customers and make more relevant cross-sell and up-sell offers. They will also understand how to leverage the complementary capabilities of the Informatica Platform for Data Integration, Data Quality as well as B2B Data Exchange.

The Customer Centricity tour follows on the heels of a successful 50-city Informatica 9 World Tour during the first half of 2010.

Tweet this: Customer Centricity Road Show Hits North America. @InformaticaCorp Shares MDM Best Practices http://bit.ly/9xMxAl #mdm

Informatica Customer Centricity Tour Dates for 2010

  • Boston, Massachusetts – September 14
  • New York, New York – September 15
  • Montreal, Quebec – September 16
  • Chicago, Illinois – September 21
  • Dallas, Texas – September 21
  • Toronto, Ontario – September 22
  • San Francisco, California – October 5
  • Seattle, Washington – October 6
  • Fort Lauderdale, Florida – October 7
  • Los Angeles, California – October 7
  • Phoenix, Arizona – October 12
  • Denver, Colorado – October 13
  • New York, New York – October 14 
  • Atlanta, Georgia – October 14
  • Columbus – October 20
  • Minneapolis – October 21
  • Indianapolis – Nov. 16
  • Washington, DC – December 7

Supporting Quotes
“As we begin to see positive signs of growth within the global economy, organizations are increasingly turning looking to Informatica to assist them in becoming more customer centric organizations by gaining access to timely, relevant and trustworthy data,” said Chris Boorman, chief marketing officer, Informatica. “No matter which geography, vertical marketing or size of company, each is looking to gain a competitive advantage by gaining unique insights into their customers. Through Informatica MDM, we provide the data that allows for organizations to make informed decisions in order to increase revenue growth, lower costs, accelerate value around strategic initiatives such as mergers and acquisitions.” 

“Today organizations have a greater need than ever to make sense of the data that resides inside and outside their company in order to have a complete view of their customers,” said Narsimha Rao, Vice President & Practice Head, Enterprise Applications & Integration Solutions Unit at Enterprise Solutions, Infosys Technologies. “Master Data Management is the solution to enable organizations to gain a deep understanding of their organizations and their channel partners and most critically to get to know their customers intimately. The Informatica Customer Centricity tour gives Infosys a unique opportunity to partner with Informatica to address organizations needs and to work together to present solutions that enable companies to truly become customer-centric.”

Additional Links

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,100 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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Note: Informatica, Informatica Customer Centricity, Informatica Customer & Channel Management, Informatica MDM and Informatica 9 are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.