Interstate Batteries Recharges Its Data With Informatica

Informatica Master Data Management Will Improve Marketing Efficacy and Cross-Selling Opportunities

REDWOOD CITY, Calif., December 14, 2010 - 

News Facts:

  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Interstate Battery System of America (Interstate Batteries), a company with nearly 300 distributors servicing more than 200,000 dealers throughout the United States, Canada and select international locations, has selected Informatica MDM, a leading multi-domain Master Data Management (MDM) solution on the market.
  • Informatica MDM, an integral part of the Informatica Platform, will centralize all dealer data in a single platform for more precise global customer information further optimizing its marketing programs.
  • Interstate Batteries recognizes the value of providing the best possible customer experience and partners with Informatica MDM to manage reliable customer information in a central location on an ongoing basis.
  • The MDM initiative will enhance revenue and customer satisfaction by delivering a reliable 360-degree view of customer data to sales and marketing teams to drive CRM and marketing efforts.
  • Informatica will help Interstate Batteries to:
    • Eliminate duplicate data through the creation of a centralized MDM system – Informatica MDM consolidates data from several systems, including an Enterprise Resource Planning (ERP) and a Customer Relationship Management (CRM) system, to provide better quality information to customer-facing employees in sales and marketing as well as to Interstate’s distributors.
    • Increase marketing efficiencies Informatica MDM enhances the reach of marketing programs and revenue growth potential through more accurate data management. 
    • Allow better analysis and reporting – By increasing the quality of data, Interstate Batteries will provide team members with more accurate analysis and reporting capabilities. 

Tweet this: Interstate Batteries Recharges Its Data With @InformaticaCorp #MDM

Supporting Quotes

  • “Our strategic imperatives are to enhance marketing efforts, optimize cross-selling opportunities, and help accelerate profit growth through better customer interactions,” said Matt Brown, Director of MDM, Interstate Batteries. “Our partnership with Informatica is a strategic addition that furthers our commitment to the accuracy and security of our customers’ information.  Informatica passed our rigorous selection process with flying colors and we are excited about our collaboration together.”
  • “In an information-driven business, having confidence in the quality and availability of your data is essential for growth and success,” said Arvind Parthasarathi, general manager, Master Data Management, Informatica. “Because Informatica MDM is a multidomain solution, companies like Interstate Batteries can manage multiple types of data in the same system and provide visibility into a 360 degree customer view. Our customers have leveraged these capabilities to gain visibility into customer buying behavior, improve customer relations, sharpen marketing efforts and drive sales.”

About Interstate Battery System of America
Founded in 1952 and based in Dallas, Texas, Interstate Batteries is comprised of a privately held group of companies who sell, market, and distribute all types of batteries and related products. Its member companies operate retail All Battery Center stores, provide franchising opportunity and support, and distribution through a state-of-the-art distribution center in Des Moines, Iowa. Interstate Batteries also provides products and services for motive and critical power needs through PowerCare Service and Solutions, Inc. Interstate Batteries is “No. 1 in Batteries,” best known for its system of nearly 300 distributors who service more than 200,000 locations selling automotive, marine/RV, commercial and other types of SLI products throughout the United States, Canada and select international locations.

Since Interstate’s beginnings, recycling batteries has been a key part of the services the company offers. Last year alone, Interstate returned more than a billion pounds of lead acid batteries to government-regulated smelters across the United States for recycling. Interstate Batteries also offers batteries and information online at

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,200 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Platform and Informatica MDM are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.