Direct Edge Relies On Informatica To Achieve Lower Latency And Support Exponential Growth In Trading Shares

Ultra Messaging Helps Decrease Latency Times By 83 Percent and Supports Daily Trading Volumes Exceeding One Billion Shares

REDWOOD CITY, Calif., January 11, 2011 -  News Facts:
  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Direct Edge, one of the big four US stock exchanges used Informatica Ultra Messaging, part of the Informatica Platform, in conjunction with Microsoft Windows Server 2008 R2 and SQL Server 2008 to launch its next-generation trading platform in July 2010.
  • The trading platform has allowed Direct Edge to reduce latency by 83 percent to 340 microseconds, enabling a 580 percent increase in throughput.
  • The result, according to Direct Edge, is a system that has helped the company more than double market share by supporting volumes of more than one billion daily with the ability to handle 4x its peak capacity.
  • The solution has enabled Direct Edge to:
    • Enable lower latency and greater message capacity – Informatica Ultra Messaging allowed Direct Edge further reductions in its already low system latency.
    • Create a single backbone for mission-critical data – Direct Edge used Informatica to design a communication system that spans front-end order gateways, matching engines and back-end compliance systems and supports all market data, order information and trade flow.
    • Allow for 100 percent uptime – Informatica provides a zero latency failover system that uses dual, real-time messaging streams rather than writing to a disk for message persistence, saving critical time during recovery.  
    • Reduce hardware costs – Informatica helped reduce the current server count by 25 percent for a savings of $1 million.

Tweet this: Direct Edge launches next-generation trading platform with help from @InformaticaCorp #ultramessaging

Supporting Quotes

  • “Relying on legacy messaging markets in today’s capital markets is a path to non-competitiveness,” said John Ryan, Chief Architect, Direct Edge. “Beyond low latency today, we wanted enterprise class scalability, reliability and a vendor with a vision. That’s what makes Informatica so valuable to us.”
  • “Direct Edge’s phenomenal evolution into one of the four largest stock exchanges in the United States shows how a messaging platform can be used to establish market presence and gain competitive advantage,” said Mark Mahowald, general manager, Messaging Business Unit, Informatica. “Informatica Ultra Messaging helps companies in capital markets achieve ultra-low latency levels with the option to scale to meet growing data levels and capture additional market share.”

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,200 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Platform and Informatica Ultra Messaging are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners