Guthy|Renker Puts Best Face Forward By Choosing Informatica For Comprehensive Data Integration Solution

Global Direct Marketing Leader Standardizes on Informatica for Data Integration Across Extended Enterprise

REDWOOD CITY, Calif., May 16, 2011 -  News Facts:
  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, today announced that Guthy-Renker LLC, one of the largest direct marketing companies in the world, has successfully implemented Informatica PowerCenter, part of the Informatica Platform, to power business intelligence (BI) across its global extended enterprise.
  • Most well-known for its direct response infomercials, including skincare lines Proactiv®, Meaningful Beauty®, and Wen Cleansing Conditioner by Chaz Dean™, Guthy|Renker resides at the heart of an extensive value network of owned and operated, as well as outsourced, business functions, including call centers, fulfillment centers, shipping and customer service.   
  • For the first time in Guthy|Renker’s history, data is being comprehensively sourced and integrated across its entire global partner/vendor ecosystem of over 35 vendors and partners across the United States, via the Informatica Platform, to drive right-time visibility into sales/marketing, customer relationship management (CRM), and supply chain management and associated key performance indicators – including such vital measures as customer lifetime value, cost per order and return on promotional investment.
  • Consequently, from a business perspective, Guthy|Renker can now:
    • More accurately calculate the lifetime value of each customer, with every order or interaction linked back to specific infomercials.
    • More precisely determine cost per order down at the campaign and individual infomercial levels.
    • Engage in more effective customer win-back campaigns based on customer segmentation and more tightly targeted marketing.
    • Derive productivity gain of 100+ hours each month-end period for Accounting/IT.
    • Use historical attrition curves to forecast future continuity shipments for customers more accurately.
    • Enable business rule changes resulting, in one instance alone, of incremental revenue generation of over $5 Million per year for a single brand.
    • Identify marketing initiatives that do not perform well, so the media spend can be re-allocated to marketing campaigns that perform well.
  • From a technical perspective, the Informatica solution enables Guthy|Renker to:
    • Standardize and streamline the collection of trusted data from any number of partners and vendors, with different source platforms, data formats and data condition.
    • Create data consistency and a “single version of the truth” across all operations for more effective decision-making.
    • Deliver meaningful information exactly when it’s required, from ‘daily flash’ reports that reflect the pulse of the business to monthly roll-ups.
    • Eliminate time-consuming and error-prone manual data collection activities.
    • Move quickly and cost-effectively in on-boarding new partners and responding to new business reporting needs.
  • Guthy|Renker’s technology initiative was led by long-time Informatica Elite Partner, Trinus Corporation, a leading data integration and BI consultancy.
  • The Informatica solution was deployed initially across Guthy|Renker’s U.S. operations and is currently being rolled out to the company’s fast-growing international operations.

Tweet this: Guthy|Renker Powers BI for the Virtual Enterprise with @InformaticaCorp #platform

Supporting Quotes

  • “One of the advantages of direct marketing is its immediate feedback, and Informatica is at the center of our leveraging that feedback to make informed decisions and improve not just our performance, but also that of our network of partners,” said Kim Terry, Chief Information Officer, Guthy|Renker. “The Informatica Platform has enabled us to reach out across the extended enterprise, literally knocking down the formidable technical and organizational barriers to pulling in useful information from multiple businesses. It also makes it easier for IT and the business to collaborate on producing meaningful results, which is a big win all around.”
  • “Guthy|Renker is an example of an enterprise where data is the life blood, yet there is a lack of completeness, control and accuracy over all the data due to outsourcing,” said Girish Pancha, general manager, Data Integration Business, Informatica. “But Guthy|Renker’s use of Informatica proves that business process outsourcing need not be a barrier to business insight. The near-universal, right-time data access provided by the Informatica Platform ensures that the right information is available right when it’s needed, no matter where and in what form the component data resides.”

About Guthy|Renker
Guthy|Renker is one of the largest and most respected direct marketing companies in the world, with distribution in more than 61 countries. Since 1988, Guthy|Renker has discovered and developed dozens of high quality consumer products in the beauty, skincare, entertainment and wellness categories.  For additional information on Guthy|Renker, visit

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,350 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


<p class="note">Note: Informatica, Informatica PowerCenter and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.</p>