Customers And Partners Share Support For Informatica Marketplace First Birthday

REDWOOD CITY, Calif., August 01, 2011 -  Informatica Corporation (NASDAQ: INFA) the world’s number one independent provider of data integration software, today announced support from customers and partners for the Informatica Marketplace’s First Birthday celebrations.

The Informatica Marketplace, a global online community of more than 125,000 active data integration users and developers, has grown to become the largest, most robust open data integration focused marketplace. It currently offers more than 270 Blocks and the number of independent sellers on the Marketplace has increased from 13 to more than 80 and customers download more than 500 Blocks a month from the Marketplace.

Customers supporting the Informatica Marketplace include:

Bodh Tree – “The Solutions provided in the Marketplace are outstanding. I always encourage my team to do research on the solutions/applications provided there, and we have found several Blocks in the Marketplace that have been useful in our projects. I appreciate your efforts in providing a wide variety of solutions that can be used by the Informatica Developer community to improve their productivity.”
- Suresh Podishetti, Solution Architect

Cognizant Technologies - “The Informatica Marketplace is a go to point for developers like me when it comes to collaborating with other Informatica users.  There are several useful applications when it comes to data integration solutions, be it solutions those that can be purchased or those that are available for free download.  The availability of free trial versions of applications makes the Marketplace a very compelling destination.  The Blocks on the Marketplace have helped me complete projects ahead of schedule and has improved my productivity as a DW Developer.  I have recommended the Informatica Marketplace to many of my colleagues, and look forward to the new Blocks that are added.”
- Balaji. M, Programmer Analyst

A Not-For-Profit Computer Services Company – “The Blocks I’ve found have been great. The iValidator and Metaquery 3.0 are great tools and help me pull metadata I can use while evaluating mappings and workflows. They are helping me establish a process to do developer code reviews and reporting that won’t be too time intensive.”
- Samantha Miller, Consulting Software Engineer

Tata Consultancy Services – “The Informatica Marketplace has proven to be a useful resource for Data Integration solutions. We are able to access numerous useful Blocks which have helped us improve our productivity and complete our projects ahead of schedule. I have recommended the Informatica Marketplace to many of my colleagues, and look forward to seeing the addition of many more useful Blocks.”
- Adil Shariff, Informatica Designer

Partners supporting the Informatica Marketplace include:

Attensity – “Intelligence derived from interaction data is helping forward-looking companies make sales, increase customer loyalty, decrease service costs, improve compliance and reduce business costs.  The Informatica Platform’s ability to efficiently integrate and manage vast amounts of unstructured data dovetails perfectly with Attensity’s ability to help organizations listen, analyze and act on customer interactions across multiple channels.  We added our solutions to the Informatica Marketplace in June, and we are excited about reaching over 125,000 Informatica users and extending our global footprint.”
- Michelle DeHaaff, CMO

Bi3 Solutions – “The Marketplace has hundreds of offerings from several partners, organizations and individuals.  This makes the Marketplace a valuable resource to Informatica ssers around the world.  With IDOC, customers can realize TCO savings of up to 75% over a 3 year period compared to traditional BI implementation approaches. The addition of IDOC – our cloud based business intelligence offering – to the Marketplace, we have the opportunity to promote IDOC to a large audience of about 4,400 Informatica customers and a global community of over 125,000 users, extending our product reach.”
- Eric Miles, CEO

Coeurdata - “Undraleu™ is a unique tool that enables automated code review of Informatica PowerCenter code. It comes with a library of best practices ready to use.  This is a valuable tool for Informatica users whether they are developers, IT managers or other stakeholders.  We added the tool to the Informatica Marketplace in May, and we are glad that our product is gaining exposure to Informatica’s large customer and user base.  Not just that, with Informatica’s marketing efforts, we will expand our visibility to a global audience.”
- Bhaskar Peri, Founder

Independent Consultant – “I heard about the Informatica Marketplace on one of the social media sites, and within a few days I was able to create Blocks for my Autotype Excel Macro for PowerCenter Designer and Workflow Parser Generator applications.  The Marketplace has made my solutions available to over 125,000 Informatica users in 110 countries. Through the Marketplace I am able to collaborate with other data integration professionals, educate them about my applications and establish myself as an expert within the Data Integration community. Since May, I have received a lot of positive feedback and appreciation from the visitors on the Marketplace, and my applications are among the top downloaded Blocks. The Marketplace has given me a level of recognition that I could never have imagined.”
- Maciej Grabowski, Poland

Interface Development – “Informatica Marketplace has been a successful channel for Interface Development. Due to their commitment to Partner success and their focus on promotions, our products have gained higher visibility. We have reached hundreds of new customers who have been able to increase their time-to-value for their data integration projects.”
- Matthias Urech, Founder

ITBConsult – “We are pleased to host our PowerCenter Deployment System Software on the Informatica Marketplace. The Marketplace is a great collection of tools and utilities that addresses the needs of Data Integration Developers.  Using PowerCenter Deployment System (PDS) the Informatica team can model, automate and control all enterprise-wide deployment tasks as a steady process flow through one intuitive front-end.  The Informatica Marketplace allows customers to quickly and easily find helpful applications like ours, and is the definitive one-stop shop for Data Integration solutions.”
- Michael Urban, Managing Partner

ParAccel – “Leading enterprises are struggling to respond to the volume and complexity of data analysis in the short timeframes required to stay competitive.  ParAccel's analytic platform enables customers to successfully tackle their most critical analytic workloads.  Our solutions are a part of Informatica Marketplace’s Big Data Mall - a valuable and complementary resource for Big Data stakeholders.  We anticipate that the Marketplace is going to become a valuable channel for our solutions, and will be an important part of our Go-to-Market strategy for customers using Informatica's best-of-breed solutions.”
- Barry Zane, CTO

Tweet this: Customers & Partners Share Support for @INFAMarketplace’s First Birthday #dataintegration

Additional Links

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


Note: Informatica and Informatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.