Informatica Wins ‘Data Quality’ Category In 2011 CRM Market Leaders’ Awards

REDWOOD CITY, Calif., August 15, 2011 -  Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced it has been named the winner of the Data Quality category in CRM Magazine’s 2011 CRM Market Leaders Awards.

Built on the Informatica Platform, the Informatica Data Quality solution empowers line-of-business managers, data stewards and business analysts to collaborate in addressing enterprise data quality. By making the business more self-sufficient and IT more productive, data quality improvement can become an enterprise wide focus, greatly reducing the dependence on scarce IT resources while driving better business outcomes. Leveraging the Informatica Data Quality solution, global enterprises are building better data quality solutions that help improve revenue, reduce cost and manage risk. Fortune 500 companies around the globe unlock trusted data across the enterprise by:

  • Proactively monitoring and cleansing the data for all applications and keeping it clean.
  • Enabling the business to share in the responsibility for data quality and data governance.
  • Driving better business outcomes with trusted enterprise data.

According to CRM Magazine: “Informatica’s data quality solution is often on the short list with our clients, even if they are not an Informatica shop,” Ray Wang, principal analyst and CEO of Constellation Research says. That’s a pretty powerful statement that sums up Informatica’s victory for the second consecutive year. In fact, in 2009, an analyst proclaimed that the company “will be hands-down [the one] to beat” in a year or two. Well, it’s now been two years and it looks like Informatica doesn’t plan to go anywhere soon. Scoring an impressive 4.3 for both company direction and depth of functionality and a 4.0 for customer satisfaction, Informatica was the clear winner in the data quality category this year. “I really like what Informatica is doing,” Michael Fauscette, group vice president of software business solutions at IDC says. “Their developments are very interesting tools, and in some areas they might be a little ahead.”

“Data quality is at the heart of the majority of MDM and Data Governance initiatives,” said Ivan Chong, general manager, Data Quality Business, Informatica. “Informatica continues to consistently execute on our promise to deliver the best data quality technology to the market and our customers continue to leverage their investment in Information Data Quality gaining a competitive advantage as they see the need for trustworthy and authoritative data across their enterprises.”

Informatica Data Quality was also recently recognized as a Leader in the Gartner 2011 Magic Quadrant for Data Quality Tools report.

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About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


Note: Informatica, Informatica Platform and Informatica Data Quality are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.