TargetX OEMs Informatica Cloud To Power Relationship Recruiting For Universities

Adds Self-Service Cloud Integration to Student Recruitment Manager; Ease of Informatica Cloud Solution Allows Switch from Custom to Standard Integration

REDWOOD CITY, Calif., September 15, 2011 - 

REDWOOD CITY, Calif., September 15, 2011. News Facts:

  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that TargetX, a leader in relationship recruiting for colleges and universities, has embedded Informatica Cloud as part of its flagship platform-based Student Recruitment Manager (SRM) offering, which is helping redefine higher education recruiting in the new economy. TargetX’s SRM is Higher Education's leading CRM solution on the platform.
  • By including Informatica Cloud, TargetX is able to:
    • Put significantly greater information, much more easily, at the fingertips of college recruiters and admissions officers.
    • Deliver far greater adaptability and a faster time-to-value relationship recruiting solution.
    • Accelerate and reduce the costs of customer (university) on-boarding.
  • TargetX’s SRM is a comprehensive cloud service for managing the student recruitment process, end-to-end, consolidating and delivering real-time information on prospects, applicants, schools, touch points and tasks.
  • Informatica Cloud provides TargetX customers with a turnkey self-service cloud data integration solution for:
    • Integrating SRM with on-premise student information systems and other applications, including SunGard Banner and Datatel.
    • Importing and integrating information in industry standard file formats, including SAT, ACT and GRE test scores and files such as the Common Application.
  • With Informatica Cloud, TargetX delivers standard mappings for integrating SRM and industry-standard file formats, along with the ability for customers themselves to quickly and easily modify their integration at any time to meet their unique needs.
  • Informatica Cloud provides TargetX customers with a friendly, self-service user interface while leveraging the power of Informatica’s enterprise data integration platform.

Tweet this:  TargetX Embeds @InformaticaCorp Cloud to Help Drive Relationship Recruiting for Universities #OEM #saas

Supporting Quotes:

  • “As SRM is built on the platform, our customers can easily adapt the solution to their exact needs, and Informatica Cloud extends this paradigm with easy to modify and manage data integration,” said Peter Schiano, vice president, Engineering, TargetX. “With our previous integration solution, we did the customizations for the universities; with Informatica Cloud they can now also do it themselves saving time and money. It’s great for them because they have more control over their operations. And it’s great for us because it speeds client time-to-value, gets us out of the custom integration business, and provides a competitive differentiator.  It’s a clear win-win situation.”
  • “Informatica Cloud provides a simple and intuitive way to embed data integration, making it a perfect solution for bundling with cloud offerings such as TargetX’s Student Recruitment Manager,” said Ron Papas, general manager, Informatica Cloud. “There is no need for solutions providers like TargetX to reinvent the wheel on behalf of each customer when they can now empower their customers to successfully handle their own integrations. The benefits of faster onboarding, reduced costs, increased end-customer satisfaction, and streamlined implementations speak for themselves.”   

About TargetX
TargetX is a unique student recruiting company that offers both technology tools and consulting services designed to help colleges recruit today's more sophisticated, web-savvy students.   Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.  More recently, Targetx launched a new Education & Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.

About Informatica

data integration software. Organizations around the world rely on Informatica to gain a competitive advantage with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises depend on Informatica for data integration, data quality and big data solutions to access, integrate and trust their information assets residing on-premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and



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