Sterling & Sterling, Inc. Standardizes On Informatica Cloud For Complete View Of Its Business

Rapid Integration of Salesforce CRM and Insurance Management System to Help Fast Growing Insurance Brokerage Improve Revenue Growth and Lower IT Costs

REDWOOD CITY, Calif., November 29, 2011 - 

News Facts:

  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Sterling & Sterling, Inc., one of the nation’s top 100 insurance brokerages, has implemented Informatica Cloud to power a single, complete view of its property and casualty business.
  • The unified information environment enabled by Informatica Cloud will help Sterling & Sterling drive revenue growth through tight collaboration with clients and carriers in real-time and through more closely targeted cross-selling and up-selling.
  • Specifically, Informatica Cloud synchronizes data across Sterling & Sterling’s Salesforce CRM implementation and the company’s on-premise insurance management system, The Agency Manager (TAM), to ensure unified and up-to-date views of accounts, contacts, client policies and, soon, insurance claims and transactions.
  • From a business perspective, Informatica Cloud will help Sterling & Sterling to:
    • Streamline sales processes and increase sales performance to more quickly take customers from inquiry to policy.
    • Maximize sales opportunities around each policy renewal.
    • Drive more accurate and timely decision making based on real-time business insights.
    • Provide a consistently rewarding customer experience.
  • From a technical standpoint, Informatica Cloud has enabled Sterling & Sterling to:
    • Integrate Salesforce CRM with its in-house TAM platform in just two weeks.
    • Migrate hundreds of thousands of insurance records from its legacy CRM system to Salesforce CRM in a single weekend.
    • Reduce integration costs by 30 percent through Informatica Cloud’s self-service data integration.
    • Empower even non-technical users to manage multi-step data integration processes via an intuitive, web-based user interface.

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Supporting Quotes

  • “Informatica Cloud bridges the gap between Sterling & Sterling’s agency management system and the cloud, ensuring that sales reps, brokers and agents have a single customer view and insight into customer needs,” said Mike Tampone, director of IT, Sterling Risk. “The result is a greater opportunity to capture cross-sell opportunities and make them customers for life.”
  • “Combining ease-of-use, rapid deployment and powerful data integration, Informatica Cloud will enable Sterling & Sterling to establish a standardized approach to information delivery that will pay dividends not only around revenue growth but also through increased business agility,” said Ron Papas, general manager, Informatica Cloud. “Informatica Cloud is an important solution for organizations of all sizes to increase their Return on Data by empowering them to rapidly and easily integrate data – in the cloud or on premise – for competitive advantage.”

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to gain a competitive advantage with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,500 enterprises depend on Informatica for data integration, data quality and big data solutions to access, integrate and trust their information assets residing on-premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica and Informatica Cloud are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.