Informatica to Exhibit and Share Vision for Pervasive Data Privacy at Annual RSA® Conference

Highlights Dynamic Data Masking and Persistent Data Masking as Critical Privacy Technologies

RSA® CONFERENCE 2012, SAN FRANCISCO, Calif., February 27, 2012 - 

News Facts:

What: Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, announced today that the company is exhibiting at the annual week-long RSA® Conference 2012 in San Francisco, California, February 27th – March 2nd. Informatica will exhibit at booth number 854 demonstrating its market leading data privacy solutions and discussing the company’s data integration vision. Informatica’s theme for the conference is: “Pervasive Data Privacy. Real-Time. Real Simple.

Who: Informatica, a pioneer in data integration technology, delivers purpose-built data privacy solutions to allow business users to meet compliance requirements, protect personal and sensitive information and reduce the risk of a data breach. Informatica data masking products are highly scalable and flexible high-performance software that dynamically mask sensitive production data from unauthorized access and permanently and irreversibly mask nonproduction data. With this software, IT organizations can comply with data privacy regulations and organization-wide data privacy mandates, and reduce the risk of data breaches.

Why: Companies are looking to maximize the return on their data and security of data is an important element. Over 84% of corporate organizations have suffered at least one data breach in the last year according to The Ponemon Institute®. Sensitive data, such as financial records and personal employee or customer information, needs to be protected, both to safeguard it from unauthorized eyes and to comply with a growing number of privacy regulations around the world.

The RSA® Conference 2012 is the premier annual information security conference hosting over 350 sponsors and exhibitor, 220 sessions (conference panels, workshops and tutorials) spanning 17 tracks plus keynotes from leading industry leaders and visionaries. Security issues are addressed at the conference with the latest knowledge to protect organizations from today’s and tomorrow’s threats.

When: Monday, February 27th – Friday, March 2nd, 2012 at booth number 854.

Where: The RSA® Conference 2012 is at the Moscone Center, San Francisco, California.

Tweet this: News: @InformaticaCorp Showcases Data Privacy Solutions Helping Organizations Maximize Return on #Data #RSAC Booth 854

Additional Resources for Informatica Data Security and Privacy

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Persistent Data Masking and Informatica Dynamic Data Masking are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.