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“Tani Pazarlama’s loyalty programs and database marketing services can only succeed if we have a single, accurate and timely view of each consumer,” explained Tolga Evren, Data Technologies manager, Tani Pazarlama. “By standardizing on Informatica Data Quality, database marketing results are more accurate than before, which cascade down to more effective campaign management and target list selection. Partner companies within the Koç Group can then use this trusted data for more effective cross-selling and up-selling.”
“Tani Pazarlama is a showcase example of an organization that sees value in elevating the importance of data to the business,” said Ash Kulkarni, senior vice president and general manager, Data Integration and Quality, Informatica “Informatica Data Quality allows Tani Pazarlama to cleanse its data, proactively monitor its data quality and effectively report data quality issues in a timely manner to key business stakeholders.
Tani is a subsidiary of the Koç Group, the largest privately run organization in Turkey (the only Turkish firm on Fortune 500 listing) with revenues of $41.5 billion and more than 85,546 employees.
Tanı Pazarlama ve İletişim Hizmetleri A.Ş., is Turkey’s most competent customer loyalty operator that manages data. Tanı brings together different sectors in one loyalty program and adds value to brands. With these services, Tanı supports companies to differentiate in their sectors and thus aims to increase their turnover.
Tanı offers CRM consulting services to companies, as well as Data Access and Data Management, Channel Services, Network Administration, Web and Social Media Products.
Learn more about Tanı Pazarlama ve İletişim Hizmetleri A.Ş.. Visit us at www.tani.com.tr.
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