Informatica MDM 9.6 Powers Universal Master Data Management

Introduces Database Independence, Proactive Data Security, Enhanced Support for Big Data and New MDM Solutions; Continued Strong Progress Toward Completion of Heiler Software AG Acquisition

Informatica World, Las Vegas, June 05, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced Informatica MDM 9.6, a major milestone in Informatica’s roadmap for powering universal master data management (MDM). Additionally, Informatica announced that the company now owns 100 percent of the outstanding shares of Heiler Software and continues to take further steps to complete the acquisition. The combination will deliver unique value to analyze relationships across products, customers, vendors and locations to optimize multi-channel commerce. The announcements came at Informatica’s annual user conference - Informatica World 2013.

Universal MDM depends on four essential capabilities: universal services, universal domains, universal governance and universal solutions. Informatica delivers on all four capabilities with a truly flexible master data management technology that enables companies to start small by solving their most immediate business problem and scaling to others across the enterprise. Informatica MDM 9.6 advances this universal MDM strategy, delivering such key benefits as:

  • Improved security and compliance through dynamic data masking.
  • Simplified administration and rapid MDM deployment through single stage data onboarding.
  • Increased end user productivity through database independence and operational scalability.
  • Empowered business users through new Informatica MDM data governance user interface.
  • Accelerated time-to-value through new MDM solutions.

1. Universal Services: Universal Services are common platform services such as data integration, data quality, metadata and MDM services such as matching, survivorship, and security that form the foundation of MDM architecture. Informatica MDM 9.6 furthers the Universal Services capability with:

  • Dynamic Data Masking: Real-time Protection Against Unauthorized Users
    With Informatica 9.6, Informatica MDM now supports Dynamic Data Masking capability. Dynamic data masking uses real-time data protection rules to prevent unauthorized users from accessing sensitive information that is not required for them to perform their jobs. Informatica MDM customers can easily now take advantage of most powerful and flexible protection available while still supporting off-shoring, outsourcing and cloud-based initiatives.
  • Single Stage Data Onboarding: Easier Administration, Faster Deployment
    Informatica MDM customers can rapidly onboard master data from source systems directly into the target data model using Informatica Data Integration Hub services. While preserving the data validation checks and data quality tasks, this process simplifies the administration using familiar Informatica Data Integration tools and reduces the number of onboarding steps by half. This new single stage onboarding capability is delivered through Informatica MDM’s integration with Informatica Vibe, the world’s first and only embeddable virtual data machine.

2. Universal Domains: Universal Domains are multiple data domains such as customer, product, location, employee, and beyond, as well as the relationships across the domains. Informatica MDM 9.6 expands the Universal Domains capability with:

  • Database Independence: Taking The Lid Off Scalability and Big Data Processing
    Informatica MDM 9.6 frees MDM from the restraints of traditional database processing by abstracting the data access layer for data matching, consolidation and outbound integration. Thus freed, MDM processes and deployments scale more efficiently and without limitation to handle increased data volumes, tasks and users.

3. Universal Governance: Universal Governance empowers business users to perform data governance and stewardship activities through a common user interface accessible via Informatica MDM Data Director, business applications, or MDM iOS app. Informatica MDM 9.6 powers Universal Governance capability with:

  • Enhanced Data Governance User Interface: Empowers business users
    Informatica MDM 9.6 enhances data steward productivity and experience with improved reporting in the Informatica MDM Data Director dashboard, revised Data View with logical grouping and displaying match-based relationship disposition and embedded match scores.

4. Universal Solutions: Universal Solutions accelerate Time-to-Value with predefined data models, prewired business rules and logic, and preconfigured user interface. Informatica MDM 9.6 expands its portfolio of industry solutions, already available for banking and pharmaceuticals, with:

  • New MDM Solutions: Acceleration of time-to-value
    Continuing the innovation in MDM industry solutions, Informatica MDM 9.6 now includes solutions for the healthcare and insurance industries. These solutions improve business user productivity in common business processes in these industries.


Informatica MDM 9.6 will be available in summer 2013.

Heiler Software Acquisition Progress

Informatica announced the continued progress of the company’s acquisition of Heiler Software.

Informatica’s multi-domain MDM and Heiler Software’s multi-channel PIM solution will deliver unique value to customers including:

  • Expand Informatica’s MDM business, advance Informatica’s leadership in MDM and extend Heiler Software’s leadership in PIM.
  • Empower customers to optimize multi-channel commerce, including emerging growth opportunities through social and mobile commerce.

Additionally customers will gain advanced and differentiated capabilities including:

  • An authoritative view of products, customers, manufacturers and suppliers, as well as the relationships between them.
  • Faster new product introduction, with less manual effort, and more accurate, trustworthy data.
  • Automated on-boarding of supplier data to expand the portfolio of products in e‑commerce channels, also known as “endless aisle.”
  • The exchange of data with trading partners.
  • The interchange of data with on-premise and cloud-based enterprise resource planning (ERP), Customer Relationship Management (CRM) and analytical applications.

Supporting Quotes

“The addition of Heiler Software combined with the latest Informatica MDM offering is a true differentiator for Informatica, but more importantly will provide our customers in numerous industries the ability to analyze relationships between products, customers, vendors and locations for a competitive advantage,” said Dennis Moore, senior vice president and general manager MDM, Informatica. “The unique flexibility to start small with a particular data domain, solution or deployment, and then expand to multiple domains, solutions and deployments on the same platform means authoritative information can be delivered to decision makers to get closer to their client.”

“Today effectively managing information about products through product information management (PIM) has become a key priority in business to gain consistency across business processes but also the benefit of providing the best possible customer experience as found in 53 percent of organizations according to our research,” said Mark Smith, CEO & executive vice president of Research, Ventana Research. “Informatica advancements in MDM from its universal data approach and supporting cloud and mobile environments combined with its acquisition of dedicated PIM provider Heiler meets a broad set of IT and business needs for product information management and master data management.”

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Forward-Looking Statements

This release contains forward-looking statements, including those related to the acquisition of Heiler Software AG. These statements are based on the current expectations of Informatica Corporation and are inherently subject to risks, uncertainties and changes in circumstances. These expectations or any forward-looking statements could prove to be incorrect, and actual results could differ materially from those projected or assumed in the forward-looking statements. The potential risks, uncertainties and changes in circumstances that could cause actual results to differ materially include, among others, risks related to the completion of the acquisition, product integration and the failure of the market to develop as expected. Informatica Corporation does not undertake any obligation to update the forward-looking statements to reflect actual results, or any change in events, conditions, assumptions or other factors.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica MDM, Informatica Vibe, Informatica Dynamic Data Masking and Informatica PowerCenter  are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.