Informatica PowerCenter Express Redefines Entry-Level Data Integration

Establishes Clear Growth Path from Departmental to Enterprise-Level Data Integration

Informatica World, Las Vegas, June 05, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today introduced Informatica PowerCenter Express, a new downloadable offering that economically addresses the entry-level data integration needs of enterprise departments and small to mid-sized companies. Powered by the Informatica Vibe virtual data machine, PowerCenter Express extends the proven Informatica PowerCenter portfolio to provide customers with a clear growth path from entry-level to enterprise-class data integration capabilities – an ability previously unseen in the market.

PowerCenter Express builds on Informatica’s industry leading data integration technology and delivers a solution specifically designed to meet the needs of departmental projects and mid-market companies. IT departments are now able to support these previously stranded departmental projects while maintaining corporate standards throughout the organization.   The Map Once. Deploy Anywhere. technology in Vibe provides investment protection for all data integration needs ranging from entry level to enterprise level. PowerCenter Express Personal Edition is free for individual users and the Professional Edition will be offered as a yearly subscription, supporting up to five users per server.   

“Neuralytix is excited about what Informatica is doing. Business innovation comes from individuals or small teams who want to challenge the status quo in search of generating competitive advantage creatively,” said Ben Woo, founder and managing director at Neuralytix.  “PowerCenter Express allows small businesses or individuals within larger enterprises to easily get started with a fit-for-purpose, high quality data integration solution knowing they can later scale to an enterprise class platform if needed.”

With PowerCenter Express:

  • Departmental groups and mid-sized companies can quickly and cost-effectively incorporate proven data integration capabilities into daily business practices to unleash the potential of their data.
  • Corporate IT teamscan better serve “stranded” enterprise departments while retaining corporate-wide control, and migrate PowerCenter Express development work to PowerCenter Enterprise editions, including the Big Data edition - as and when necessary – with no recoding.

“PowerCenter Express is bringing world class data integration to departments and mid-sized businesses because it is now extremely easy to download and get started with a proven, high quality, yet easy to use data integration product,” said Todd Goldman, vice president and general manager, Data Integration and Data Quality at Informatica. “With the launch of PowerCenter Express, Informatica PowerCenter is the only portfolio providing clear investment protection across data integration needs, from small departmental tasks through enterprise and big data processing on Hadoop.”

A New Paradigm for Departmental and Mid-Market Data Integration

PowerCenter Express addresses a strategic market segment currently underserved by hand-coding and harder to use, low quality and poor performing open-source data integration offerings. Tailored to the specific needs of departmental projects and mid-market businesses, PowerCenter Express:

  • Installs in 5 minutes – Downloadable from Informatica Marketplace, PowerCenter Express can be installed in less than five minutes without the help of IT specialists.
  • Powers rapid time-to-value – Graphical codeless development (no need to learn Java,, an intuitive interface, and pre-packaged cheat sheets and videos that guide users step by step through data integration tasks drives rapid time-to-value.
  • Provides an order-of-magnitude performance advantage – In internal benchmark tests, using the TPC-H benchmark data set, against a leading open source solution, PowerCenter Express exhibited overwhelmingly superior performance for many data integration tasks, including 12x faster memory aggregation and 3.1x faster joins.
  • Delivers broad connectivity – PowerCenter Express includes prepackaged data integration connectors for the most common data sources such as relational databases (Oracle, DB2, SQL, Sybase, ODBC, JDBC), XML, flat files, web services, social media (including Facebook, Twitter, LinkedIn, Kapow and DataSift) and semi-structured files (PDF, Word, Excel, Power Point).
  • Keeps costs low – Simplified administration, configuration-free setup, codeless development, and one-touch Informatica Marketplace integration keeps total cost of ownership low.

Availability and Pricing

Both PowerCenter Express Personal and Professional editions are available to Informatica World 2013 attendees through a VIP Access program. General market availability is scheduled for July 2013. PowerCenter Express Personal Edition supports a single user and is available free of charge. PowerCenter Express Professional Edition supports up to five users or servers and will be priced at $8K per user/year.  For more information, view the video on YouTube

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica PowerCenter, Informatica PowerCenter Express, Informatica World and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.