Informatica Customers Save Costs and Increase Utilization by Optimizing Their Big Data Processing

Informatica PowerCenter Big Data Edition Extends Value and Minimizes Risk of Hadoop Deployments

Redwood City, Calif., June 26, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced customers are implementing the Informatica PowerCenter Big Data Edition, powered by the Informatica Vibe virtual data machine, to save costs and optimize their end-to-end big data processing. Informatica delivers a comprehensive data integration platform for Hadoop environments, with support for all major Hadoop distributions including Apache, Cloudera, Hortonworks and MapR.  Informatica PowerCenter Big Data Edition also runs on the Teradata portfolio of Hadoop appliances as part of the Teradata Unified Data Architecture.

Hadoop users are turning to Informatica to:

  • Optimize the big data processing flow – The power of Vibe enables Informatica customers to map data integration processes once and deploy them anywhere – on-premise or in the cloud, natively on Hadoop or traditional computing platforms – with no recoding required. Customers can now optimize their big data projects across today’s hybrid IT infrastructures based on cost, utilization and performance capacity.
  • Minimize the risk of Hadoop deployments – PowerCenter Big Data Edition is certified to run on Apache, Cloudera, Hortonworks, MapR and the Teradata portfolio of Hadoop appliances. The PowerCenter visual no-code development environment powered by the Vibe “Map Once, Deploy Anywhere.” virtual data machine means developers do not have to be Hadoop experts. Customers are future-proofed from the rapidly changing Hadoop ecosystem and are able to staff Hadoop projects with existing ETL developers instead of having to hire more costly and hard-to-find Hadoop hand-coding experts.
  • Increase developer productivity up to 500% – PowerCenter developers are already Hadoop data integration developers, no additional training required. Using the Informatica visual no-code development environment, customers are able to increase developer productivity on big data projects by as much as five times over hand-coding.

Companies are implementing Informatica’s PowerCenter Big Data Edition to optimize the end-to-end big data process flow (i.e. ingest, parse, prepare, integrate and cleanse) on Hadoop. Business benefits include:

  • Accelerated time-to-market for Hadoop projects – A leading global financial services and communications company leveraged readily available Informatica-certified ETL developers rather than hiring more expensive Hadoop experts to process large volumes of data on Hadoop from multiple systems, thus cutting the costs and accelerating the deployment of its big data project.
  • Reduced data management costs – An international media and entertainment giant is reducing data management costs as they witnessed data volumes rapidly increase within six months by turning to PowerCenter Big Data Edition to dramatically reduce data storage costs, shrink the time to deliver data from hours to minutes and achieve 360 degree views of customer behaviors to drive up-sell and cross-sell revenues. 
  • Minimized risk and exposure to fraud – A large government healthcare agency is implementing PowerCenter Big Data Edition to help reduce fraud and increase efficiency in the face of high data growth projected over the next two years.

Tweet this: Customers Implement @InformaticaCorp to Optimize End-to-End #BigData Processing on #Hadoop

Supporting Quotes:

  •  “At our recent Cloudera 12-city North American road show, Informatica joined us to speak and help educate data management professionals on best practices for doing ETL on Hadoop,” said Tim Stevens, vice president Business Development, Cloudera.  “As the leader in enterprise analytic data management powered by Apache Hadoop™, it was clear to us that there is large appetite for this technology. With the latest Informatica PowerCenter Big Data Edition certification on CDH4 we are seeing increased adoption of Hadoop for data warehouse optimization. We've been able to help our joint customers dramatically lower costs and increase productivity by up to 5x.”
  •  “We’re seeing tremendous interest in running data integration jobs on Apache Hadoop. With the recent certification of the Informatica PowerCenter Big Data Edition on Hortonworks Data Platform, our joint customers can unleash the full power of Hadoop,” said Shaun Connolly, vice president, corporate strategy, Hortonworks.  “Informatica’s visual development environment, together with Hortonworks Data Platform, provides a safe-on ramp for big data storage and processing for organizations that want to realize the cost and performance benefits of using complete open source Hadoop on commodity hardware.”
  • "Given the growth of data and the need for faster analytics, data warehouse offloading onto a Hadoop platform is becoming widespread.  With the Informatica PowerCenter Big Data Edition certified on the MapR enterprise production-ready Big Data analytics platform, we see customers achieving up to 10x faster ETL processing at up to 100x cheaper cost,” said Bill Bonin, vice president, Business Development, MapR Technologies. “MapR enterprise-grade features such as data protection and high availability and Informatica’s complementary enterprise capabilities provide a long term offload solution to further drive ROI."
  • “Teradata is pleased to include the Informatica PowerCenter Big Data Edition in our Teradata Portfolio for Hadoop appliance offerings and as part of the Unified Data Architecture,” said Chris Twogood, vice president of product and services marketing, Teradata Labs. “It is important for customers to optimize their Data Integration work with Hadoop.  Having Informatica part of the UDA helps customers optimize their Data Integration processes, increase developer productivity and leverage the skills they already have today.”

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica PowerCenter Big Data Edition and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.