Informatica Named "Champion" in Master Data Management by Bloor Research

Informatica Hits the MDM Bull's-Eye, Beating All Other Vendors, in Annual Market Update

REDWOOD CITY, Calif., August 16, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that it has been identified as a Master Data Management (MDM) Champion in Bloor Research’s annual “Master Data Management Market Update,” a snapshot of the current state of the MDM market. The complete report, including the bull’s eye graphic, is available on the Informatica web site at

Informatica is one of just three vendors cited as a Champion and positioned in the innermost circle of Bloor’s bull’s-eye diagram depicting the MDM vendor landscape. Informatica MDM hit the closest to the center of Bloor’s “bull’s-eye,” representing Informatica MDM as the product with the best evaluation in this study.  Vendor positioning and scoring is based on assessments of technology breadth and depth, customer base, financial viability, revenues, growth, geographic coverage and quality of partner network.

“Informatica has worked closely with customers and other thought leaders to continue to advance our leadership in the MDM space,” said Dennis Moore, senior vice president and general manager of MDM, Informatica. “Bloor’s positioning of Informatica closest to the ‘bull’s-eye’ in the vendor diagram indicates that Informatica is the most innovative MDM Champion as evaluated by Bloor Research. That is why customers continue to rely on and choose Informatica for innovative MDM solutions that span a wide-range of vertical markets to unlock the full potential of their on-premise and Cloud data.”

“A mainstream activity in more and more organizations, master data management is broadening in scope with each passing year,” said Andy Hayler, MDM Research Analyst, Bloor Research. “Customers are increasingly looking to MDM solutions for data governance support, integrated data quality, single platform multi-domain capabilities and suitability for large-scale deployment. Informatica is a proven champion in all these aspects, combined with a global presence, superior track record of customer success, and compelling MDM vision and roadmap.”

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Vibe and Informatica Master Data Management are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.