Informatica Delivers Data Masking to Secure Sensitive Data on Hadoop

Informatica Dynamic Data Masking for Hadoop Addresses Security Concerns

Redwood City, Calif., and New York, October 30, 2013 - 

At the Strata Conference + Hadoop World 2013,  Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced Informatica Dynamic Data Masking support for Hadoop, which delivers policy-based data security for applications running on Hadoop and addresses big data security concerns.  

“Businesses want to store and analyze massive volumes of data to gain competitive advantages, yet new technologies potentially introduce the risk of exposing sensitive data.” said Anil Chakravarthy, executive vice president and chief product officer, Informatica. “Now that Informatica Dynamic Data Masking supports Hadoop, chief information security officers can extend their data privacy policies easily and effectively to big data platforms and avoid unnecessary risks.”

Bhavish Sood and Arun Chandrasekaran, Research Directors at Gartner, Inc., a leading IT research and advisory firm, noted in a Oct. 22, 2013 Gartner report, “Technology Overview: Hadoop Maturity and Adoption Trends in Asia/Pacific” that, “Hadoop certainly wasn’t built with enterprise IT environments in mind because there is a shortage of robust security controls in Hadoop.”1

Informatica customers can now apply Dynamic Data Masking policies to Hadoop without the need to customize applications or write any code. Security administrators can leverage existing access control policies and apply data masking or data redaction rules to specific data elements that have been classified as sensitive or confidential. Privileged users will be authorized to access the data while non-privileged users will only be able to see masked values. Informatica Dynamic Data Masking also supports other big data platforms, such as Teradata and Netezza.

Visit Informatica at Kiosk 63 at the Strata Conference + Hadoop World 2013, Oct. 28-30 at the New York Hilton Midtown.

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and

1Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Note: Informatica, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other product and service names mentioned are the trademarks of their respective companies.