Gartner Positions Informatica as a Leader in 2013 Data Masking Technology Magic Quadrant

Redwood City, Calif., December 18, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a leader in its December 2013 Magic Quadrant for Data Masking Technology report.

The complete report, including the quadrant graphic, is available at:

Gartner analysts wrote in the Data Masking Technology report that, “A growing number of enterprises are taking a strategic approach to adopting data masking,” and that “new use cases in data masking implementation have emerged and are evolving rapidly: DDM [dynamic data masking] and SDM [static data masking] for big data platforms, and the use of data masking in cloud access security brokers to address data security in the cloud platform.”

The report recommends that enterprises, “Make data masking technologies and best practices an integral part of the enterprise’s SLC [software life cycle] and data management processes. Data masking is not just another sort of data manipulation. It is becoming an essential part of the SLC and data management.”  

“We believe the positioning of Informatica as a leader in Gartner’s Magic Quadrant for Data Masking Technology, for the second year in a row, reflects our continued commitment to developing innovative, scalable and high-performance solutions, which dynamically mask sensitive production data from unauthorized access and mask nonproduction data,” said Amit Walia, senior vice president and general manager, ILM, Informatica. “IT organizations can address data privacy regulations and enterprise-wide data security mandates with Informatica Data Masking solutions that can easily and effectively be extended to big data platforms – such as Hadoop, Teradata and Netezza.”

Informatica Data Masking products, including Informatica Dynamic Data Masking and Informatica Persistent Data Masking, are part of the company’s comprehensive Information Lifecycle Management (ILM) suite of offerings. Product milestones in 2013 include the introduction of Dynamic Data Masking for Hadoop, which delivers policy-based data security for applications running on Hadoop to address big data security concerns, and Informatica Cloud Data Masking, the first comprehensive SaaS solution for protecting data privacy in application development and test environments including SaaS application sandboxes.

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Informatica Leadership in other recent Gartner Magic Quadrant reports:

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Cloud, Informatica Data Masking, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.