Informatica Is One of Three Vendors That “Set The Bar” As a Multiplatform MDM Leader

Redwood City, Calif., February 07, 2014 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Informatica as a leader in The Forrester Wave™: Master Data Management Solutions, Q1 2014.

The complete report, including The Forrester Wave graphic, is available at:

Forrester analysts wrote in the report that Informatica was one of three vendors that “Set the Bar [and] … demonstrated strengths as a true multiplatform MDM leader,” noting “Informatica’s strength is universal MDM.”

According to the Forrester report author, Senior Analyst Michele Goetz, writing in the report, “Past MDM implementations lacked the agility to meet new master data needs. Today’s multiplatform MDM solutions take change into account, allowing organizations to implement master data strategies with room to grow for new data needs, new platforms, and new performance demands.”

The Forrester Wave for Master Data Management (MDM) notes, “Informatica is extending its core capabilities, used to model, match, and govern master data of any domain, to the big data, cloud, mobile, and social identities. In addition, [Informatica] is placing more attention on developing industry-specific data management solutions and bringing industry expertise to its sales and consulting arms. This specialization helps customers link master data management to business outcomes.”

Forrester analysts also noted in the report that, “Customers purchasing Informatica MDM are often looking for an out-of-the-box solution to solve particularly complex business challenges impacted by master data. … In addition, Informatica is expanding MDM content (data management solutions) beyond initial healthcare, insurance, and finance solutions to include other packaged MDM industry solutions.”

According to The Forrester Wave for Master Data Management, “[Informatica] clients state its strengths are configurability, scalability, performance, and understanding of the business impact.”  

The flexibility of Informatica MDM allows it to adapt easily as the needs of the enterprise grow and change.  As regulations, business models, and technologies evolve, Informatica MDM has the capacity to change and grow with the business.

Dennis Moore, senior vice president and general manager, Master Data Management, Informatica, said, “To be selected by Forrester Research for inclusion in The Forrester Wave for Master data Management Solutions is an important recognition for us.  To be selected as a leader in this evaluation, based on expert evaluation and feedback from real customers, is truly an honor.  In industries from financial services and manufacturing, to life sciences and healthcare, to public sector and retail, to oil & gas to consumer goods, the flexibility and power of Informatica MDM is helping our customers achieve fast time to value, low total cost of ownership, and a superior return on investment.”

Informatica MDM uses a flexible, model-driven MDM approach to address customers’ unique business requirements for authoritative and consistent information about – and the relationships between – customers, products, suppliers, employees, assets, or any other entity. Industry-specific solutions are available from Informatica and its partner ecosystem, providing a high-productivity and thought-leading starting point for real-world projects.

“We believe the positive feedback from customers, reported by Forrester Research in this report, validates that Informatica’s multidomain MDM approach is proven to improve operations, empowering business users with reliable business-critical master data across enterprise systems” Moore said.

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


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