Informatica Announces Strategic Distributor Relationship With Avnet To Provide PowerCenter Express in Indonesia, Malaysia and Singapore

PowerCenter Express Redefines Entry-Level Data Integration to Address Departmental and Mid-Market Data Integration Needs

Singapore, September 15, 2014 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced a strategic distributor relationship with Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), to provide PowerCenter Express, a downloadable offering that economically addresses the entry-level data integration needs of enterprise departments and small to mid-sized companies, in Indonesia, Malaysia and Singapore.

Powered by the Informatica Vibe virtual data machine, PowerCenter Express extends the proven Informatica PowerCenter portfolio to provide customers with a clear growth path from entry-level to enterprise-class data integration capabilities. It enables small to mid-sized businesses or departments within larger enterprises to easily get started with a fit-for-purpose, high-quality data integration solution, enabling them to scale to an enterprise-class platform when required.

Bennett Wong, vice president and general manager, ASEAN, Avnet Technology Solutions, said, “Informatica is a leading provider of data integration software, and Avnet has a large channel ecosystem of resellers who can now leverage our expanded solutions portfolio to pursue incremental revenue, in addition to being in a stronger position to serve the data integration needs of both SMBs and enterprises. There is also synergy in the vertical markets that we serve, such as financial services, telecommunications, manufacturing and the public sector.”

Richard Jones, vice president of sales and operations, APJ, Informatica, said, “Avnet has a proven track record for distribution success in the ASEAN region. By working together with Avnet, we will unlock the growing market potential for data integration needs, from a single developer to mid-sized and enterprise big data challenges.”

Informatica PowerCenter Express is modeled after a proven, enterprise-level solution and comes ready with prepackaged integration to commonly used data sources. It has all the ETL functionalities of PowerCenter Enterprise Editions, but is right-sized for volumes of smaller data integration projects and offers unparalleled ease-of-use with a no-coding graphical user interface. With PowerCenter Express, companies and organizations can quickly and cost-effectively incorporate customized data integration capabilities into daily business practices to unleash the potential of their data.

PowerCenter Express Availability

  • PowerCenter Express is available for download from Informatica Marketplace.
  • PowerCenter Express Personal Edition supports a single user and is free for download.
  • PowerCenter Express Professional Edition supports up to five users. Contact Avnet for local pricing information.    
  • To learn more, view the video on YouTube.

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About Avnet Technology Solutions

As a global IT solutions distributor, Avnet Technology Solutions transforms technology into business solutions for customers around the world.  It collaborates with customers and suppliers to create and deliver services, software and hardware solutions that address the changing needs of end-user customers. The group serves customers and suppliers in North America, Latin America and Caribbean, Asia Pacific, and Europe, Middle East and Africa. It generated US $11.0 billion in annual revenue for fiscal year 2014. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2014, Avnet generated revenue of $27.5 billion. For more information, visit

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +65 6396-6679 or +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, the Informatica Platform, Informatica PowerCenter and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.