Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that NI, a leading producer of automated test equipment and virtual instrumentation software, is implementing Informatica Cloud as the data integration backbone of its sales and marketing automation initiative. By using Informatica Cloud, NI aims to increase the efficiency and lower the costs of providing near real-time, complete customer views to its global sales and marketing teams.
Informatica Cloud, which was selected by NI earlier this year, will be used to synchronize customer and sales data across NI Salesforce Sales Cloud, Eloqua and Oracle e-Business Suite. This will enable NI sales personnel to have a complete and near real-time picture of accounts and individual customers, with all information pertaining to quotes, orders and service requests.
Previously, all NI data integrations and mappings were accomplished using hand-coded SQL statements, which are costly and exceedingly time-consuming to create and change. In contrast, Informatica will help NI:
Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.
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