Gartner Positions Informatica MDM as a Visionary in 2014 Magic Quadrant for Master Data Management of Product Data Solutions

Informatica MDM and Informatica PIM Advance in Both Completeness of Vision and Ability to Execute in the Visionaries and Niche Players quadrants respectively

Redwood City, Calif., November 11, 2014 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica MDM as a visionary in its 2014 Magic Quadrant for Master Data Management of Product Data Solutions report.

The complete report, published Nov. 6, 2014, including the quadrant graphic, is available at:

Informatica MDM and Informatica PIM (Product Information Management) advanced in both completeness of vision and ability to execute on that vision. 

Gartner analysts wrote in the report that, “With the increasing focus on digitalization of enterprises, management of their key master data is also becoming more important. The ability to achieve and maintain a single, semantically consistent version of product master data is crucial for customer-centric organizations.”  

According to the Gartner report, the business drivers for organizations to seek solutions that help sustain “a single version of the truth” for product data include:

  • Increased revenue from additional sales efforts (upselling and cross-selling), once a better view of customers’ products and services is established
  • Reduced time to market for new products and services as part of a process improvement program
  • Better multichannel or omnichannel integration and improved customer service (presale or postsale), often with a strong e-business or e-commerce flavor
  • Increased supply chain agility, visibility and, ultimately, collaboration, through a cleaner foundation of information for multienterprise business processes
  • Compliance in terms of product data, hierarchy for analysis and reporting of product data through financial and other regulatory frameworks

“We are excited to be recognized by Gartner as a visionary in its MDM of Product Data Solutions category,” said Rob Karel, vice president, Product Strategy and Product Marketing, MDM, Informatica. “We continue to deliver a multidomain MDM solution that, in combination with Informatica PIM, delivers end-to-end customer, product and supplier information governance and stewardship. Delivering complete, reliable and consistent product information – across every channel – is the key to a great customer experience.”  

Informatica MDM uses a flexible, business model-driven MDM approach to address enterprises’ unique MDM business requirements. This multidomain MDM approach improves operations by empowering business users with consolidated and reliable business-critical data – such as customers, products, channel partners, suppliers – and the relationships between data. Leading financial services, life sciences, manufacturing, healthcare and retail companies, as well as government organizations, rely on Informatica MDM to master the duplicate data in on-premise systems and cloud applications to improve operations, cut costs and drive revenue.

Informatica PIM combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all-channel commerce. It is designed to generate faster time-to-market, increased customer loyalty and higher conversion rates and margins in all sales and marketing channels.

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Informatica Leadership in other recent Gartner Magic Quadrant reports:

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica MDM, Informatica PIM, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.