Informatica Launches Informatica Rev and Expands Partnership with Tableau Software to Deliver Self-Service Data for Business Users Powered by Informatica Cloud Data Preparation

Customers Rave about Informatica Rev – 3,500 Users from 800 Organizations Give Rev High Marks

Redwood City, Calif., December 16, 2014 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, announced today that Informatica has broadened its partnership with Tableau Software, a global leader in easy-to-use business analytics software, to expand the reach of Informatica Rev, Informatica’s Cloud Data Preparation product. The expansion of the Informatica and Tableau relationship will allow both companies to deliver greater value to a broad set of business users in the area of self-service analytics.

Informatica Rev, formerly codenamed Project Springbok, has achieved rapid adoption since its general availability was announced on September 30, 2014. The latest release offers many new capabilities for business users to simply merge data from multiple sources, including spreadsheets, and prepare it for analysis.

For many years, traditional business intelligence, along together with data integration, delivered an IT-centric solution for better decision making. Today with greater dependency on data, business users are insisting on more self-service solutions. The rapid uptake of self-service business intelligence is fueling an emerging high-growth new opportunity to deliver self-service data integration. In 2014 Constellation Research estimated that there will be a $1.43 billion data preparation market by 2017 and then a $2.03 billion market by 2020. Informatica leverages more than $2 billion invested in innovation of data integration and data quality to deliver a solution that is targeted specifically at business users.

More than 3,500 users from 800 plus organizations are already using the freemium version of Informatica Rev, which is a spreadsheet-like interface combined with a powerful recommendation engine, that provides business users with intelligent guidance on combining, preparing and cleansing data. Informatica Rev offers an intuitive user experience optimized for business users to bring together data for business decision making in visualization tools such as Tableau. Informatica’s offering is unique in that business users can seamlessly operationalize any work that needs to be handed off to IT.

Supporting Quotes
“Informatica Rev improves every Tableau analysts’ productivity. Accessing and preparing data for analysis can be a time consuming and error-prone activity. Informatica Rev decreases the time required and delivers the data directly to Tableau in our native in-memory format ready for analysis,” said Dan Jewett, vice president, product management, Tableau. “We are excited to be working with Informatica on this strategic project. Together our field organizations will be cross-trained on the products to be sure we provide the best possible experience to our joint customers.”

“With the media vertical rapidly evolving and innovating, Condé Nast’s need to become a ‘data as an asset’ company has never been greater,” stated Justin Glatz, executive director, Information Services, Condé Nast. “Informatica Rev has empowered Condé Nast’s accounting team to automate the complex and repetitive preparation of trade partner data — we see it freeing up nearly 80% of the time typically taken to process the same information versus months past. At the end of the day, Informatica Rev will dramatically improve the business process and practice surrounding the use of this information.”

“There has been a major shift within organizations during the past few years where both IT and business leaders have a wealth of data at their fingertips,” said R “Ray” Wang, principal analyst, founder and Chairman at Constellation Research, Inc. “This data democratization sounds great, but with this flood of big data has come great challenges. What companies are clamoring for right now is a solution that will help make sense of big data in an easy to use offering. More importantly, they seek peace of mind solutions that help business users prepare the follow of data to derive valuable insight for decision making.”

“The rapid adoption of Informatica Rev during the past 90 days has been great to see,” highlighted Ivan Chong, executive vice president and chief strategy officer, Informatica. “By teaming with a powerful leader Tableau, who helps customers quickly analyze, visualize and share information, the reach for Informatica Rev will be accelerated. Business users need to make sense of the tremendous volume of business data necessary to be productive and Informatica Rev is the solution for this.”

Informatica Rev is offered with two pricing options. There is a free trail and an expanded offering priced at $150 per user per month with additional data volume support and capabilities.

Additional Information

  • Informatica to host the Future of Work webinar on December 16. R “Ray” Wang from Constellation Research will discuss how information workers are empowered to seamlessly prepare data for better decision making. Register here.
  • Try Informatica Rev for free.

Tweet this: News: @InformaticaCorp @Tableau deliver self-service data powered by #InformaticaRev

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,500 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and .


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